Results 221 to 230 of about 9,180 (252)

Rebranding for PGI

Filtration Industry Analyst, 2008
openaire   +1 more source

Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME

Journal of Brand Management, 2015
Paul Chad
exaly  

Rebranding nursing

British Journal of Nursing
openaire   +2 more sources

rebrand, n.

2023
openaire   +1 more source

Cogent Business & Management

Cogent Business and Management, 2018
Len Tiu Wright, Bylon Abeeku Bamfo, Courage Sk Dogbe   +2 more
exaly  

Corporate rebranding failure and brand meanings in the digital environment

Marketing Intelligence and Planning, 2018
Galina Biedenbach, Veronika Tarnovskaya
exaly  

Corporate branding and rebranding: an institutional logics perspective

Journal of Product and Brand Management, 2018
Helen Stuart
exaly  

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Journal of Marketing Management, 2013
Zoe Lee
exaly  

TechRICS rebranding

Structural Survey, 2009
openaire   +1 more source

Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning

Journal of Product and Brand Management, 2003
Jack G Kaïkati
exaly