Results 221 to 230 of about 33,554 (259)

Rebranding Strategies

2011
George, Babu, Dubey, Jayashree
openaire   +1 more source

SVS rebranding

Veterinary Record, 2007
openaire   +2 more sources

Including residents in the rebranding of tourist destinations to achieve sustainable development goals

Worldwide Hospitality and Tourism Themes, 2022
John Bowen, Sandra Sotomayor
exaly  

rebranding, n.

2023
openaire   +1 more source

Rebranding placebos

Knowable Magazine, 2017
openaire   +1 more source

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Journal of the Academy of Marketing Science, 2018
Yanhui Zhao, Roger J Calantone, Clay M Voorhees   +2 more
exaly  

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research, 2015
Yi-Lin Tsai, Chekitan S Dev, Pradeep K Chintagunta   +2 more
exaly  

Rebranding

2016
openaire   +1 more source

Corporate rebranding failure and brand meanings in the digital environment

Marketing Intelligence and Planning, 2018
Galina Biedenbach
exaly  

Rebranding nursing

British Journal of Nursing
openaire   +2 more sources