Results 231 to 240 of about 33,554 (259)
Some of the next articles are maybe not open access.
Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
Journal of Marketing Management, 2013Zoe Lee
exaly
Corporate branding and rebranding: an institutional logics perspective
Journal of Product and Brand Management, 2018Helen Stuart
exaly
Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study
Nonprofit and Voluntary Sector Quarterly, 2017Zoe Lee
exaly

