Results 211 to 220 of about 33,554 (259)
Some of the next articles are maybe not open access.
Israel Studies Review, 2018
This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
openaire +1 more source
This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
openaire +1 more source
2019
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
openaire +1 more source
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
openaire +1 more source
Rebranding “Community Mental Health”
Community Mental Health Journal, 2015What do we mean by ‘‘Community Mental Health’’; what does it mean to be a ‘‘Community Psychiatrist’’? One assumes these are easy questions to answer, but the responses are not as simple as they may seem. Let’s start with some simple history: Community mental health as a term originated over 50 years ago.
openaire +2 more sources
Corporate rebranding: An internal perspective
Journal of Business Research, 2021Suraksha Gupta, Yichuan Wang
exaly
Abstract This article examines the trajectory of Hindustan Unilever—a subsidiary of the UK-based consumer goods giant—and its video advertisements for skin lightening products over the past 15 years, critiquing the company’s rebranding of “Fair & Lovely” to “Glow & Lovely.” Prior to its rebranding in 2020, Unilever’s Fair &
openaire +1 more source
openaire +1 more source
The role of brand equity in a new rebranding strategy of a private label brand
Journal of Business Research, 2020Catarina Marques +2 more
exaly