Results 211 to 220 of about 9,180 (252)

The role of brand equity in a new rebranding strategy of a private label brand

Journal of Business Research, 2020
Catarina Marques, Nebojsa S Davcik
exaly  

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

International Journal of Sports Marketing and Sponsorship, 2022
Sungwook Son
exaly  

rebrand, v.

2023
openaire   +1 more source

Brand equity retention after rebranding: a resource-based perspective

Journal of Brand Management, 2021
Rian Beise-Zee
exaly  

rebranding, n.

2023
openaire   +1 more source

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Journal of the Academy of Marketing Science, 2018
Roger Calantone, Clay Voorhees, Yanhui Zhao   +2 more
exaly  

Millipore rebrands

Filtration Industry Analyst, 2007
openaire   +1 more source

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research, 2015
Yi-Lin Tsai, Chekitan S. Dev, Pradeep K. Chintagunta   +2 more
exaly  

To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes

Journal of Brand Management, 2015
Soumya Sarkar
exaly  

Rebranding

2016
openaire   +1 more source