Results 191 to 200 of about 1,577 (218)

Millipore rebrands

Filtration Industry Analyst, 2007
openaire   +1 more source

Rebranding Islam

2020
openaire   +1 more source

Corporate rebranding failure and brand meanings in the digital environment

Marketing Intelligence and Planning, 2018
Galina Biedenbach, Veronika Tarnovskaya   +1 more
exaly  

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Journal of Marketing Management, 2013
Zoe Lee
exaly  

rebranded, adj.

2023
openaire   +1 more source

Hotel Rebranding and Rescaling

Cornell Hospitality Quarterly, 2009
Anna S Mattila, John O'Neill
exaly  

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research, 2015
Yi-Lin Tsai, Chekitan Dev, Pradeep Chintagunta   +2 more
exaly  

Corporate Rebranding: An Employee-Focused Nonprofit Case Study

Journal of Nonprofit and Public Sector Marketing, 2016
Paul Chad
exaly  

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

Journal of Strategic Marketing, 2008
Laurent Muzellec
exaly  

Rebranding a federation: Insights from the UK co-operative movement

Journal of Marketing Management, 2014
Eric Calderwood, Paul Freathy
exaly