Results 191 to 200 of about 1,571 (219)
Some of the next articles are maybe not open access.
Corporate rebranding failure and brand meanings in the digital environment
Marketing Intelligence and Planning, 2018Veronika Tarnovskaya +1 more
exaly
Corporate branding and rebranding: an institutional logics perspective
Journal of Product and Brand Management, 2018Helen Stuart
exaly
Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
Journal of Marketing Management, 2013Zoe Lee
exaly
Corporate Rebranding: An Employee-Focused Nonprofit Case Study
Journal of Nonprofit and Public Sector Marketing, 2016Paul Chad
exaly
Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study
Nonprofit and Voluntary Sector Quarterly, 2017Zoe Lee
exaly

