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Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding

open access: yesCorporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding
openaire  

The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry

open access: yesCogent Business and Management, 2018
The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty.
Bylon Abeeku Bamfo, Courage Sk Dogbe
exaly   +2 more sources
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Accidental rebrand

Physics World, 2022
A response to the article about the UK’s National Quantum Computing Centre, which incorrectly spelled out the STFC as the “Science and Facilities Technology Council”.
openaire   +1 more source

Rebranding

2022
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered ...
openaire   +1 more source

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