Results 201 to 210 of about 9,180 (252)
Some of the next articles are maybe not open access.
Nature Reviews Drug Discovery, 2004
The successful rebranding of some areas of science could tempt others to do the same to boost flagging recruitment levels. If only it were so simple.
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The successful rebranding of some areas of science could tempt others to do the same to boost flagging recruitment levels. If only it were so simple.
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REBRANDING STRATEGIES FOR THE CHINESE MARKET
FINANZA MARKETING E PRODUZIONE, 2012The paper analyzes rebranding strategies in the Chinese market. The rebranding strategy is interpreted as a process that reduces cultural distances and creates new identities by activating processes of brand knowledge generation that can impact on brand performance.
GUERCINI, SIMONE, RANFAGNI, SILVIA
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Journal of Brand Strategy, 2012
Marketing managers have to keep their brands relevant for consumers, and they do this in a variety of ways. Two popular ways are: constantly developing new products that are relevant for consumers; and refreshing the corporate visual identity (CVI) from time to time. Both strategies have their own pluses and minuses.
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Marketing managers have to keep their brands relevant for consumers, and they do this in a variety of ways. Two popular ways are: constantly developing new products that are relevant for consumers; and refreshing the corporate visual identity (CVI) from time to time. Both strategies have their own pluses and minuses.
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Techné: Research in Philosophy and Technology, 2017
Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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Corporate rebranding: An internal perspective
Journal of Business Research, 2021Klaus Schoefer +2 more
exaly
2019
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
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China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
openaire +1 more source