Results 181 to 190 of about 1,577 (218)

Rebranding Precarity

2020
openaire   +1 more source

To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes

Journal of Brand Management, 2015
Soumya Sarkar
exaly  

Rebranding the robot

Engineering & Technology, 2009
openaire   +1 more source

rebranding, n.

2023
openaire   +1 more source

The role of brand equity in a new rebranding strategy of a private label brand

Journal of Business Research, 2020
Davcik Nebojsa S, Catarina Marques
exaly  

Rebranding for PGI

Filtration Industry Analyst, 2008
openaire   +1 more source

Corporate branding and rebranding: an institutional logics perspective

Journal of Product and Brand Management, 2018
Helen Stuart
exaly  

Rebranding

2016
openaire   +1 more source

Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME

Journal of Brand Management, 2015
Paul Chad
exaly  

Rebranding nursing

British Journal of Nursing
openaire   +2 more sources