Results 181 to 190 of about 1,571 (219)

The role of brand equity in a new rebranding strategy of a private label brand

Journal of Business Research, 2020
Catarina Marques, Nebojsa S Davcik
exaly  

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

International Journal of Sports Marketing and Sponsorship, 2022
Sungwook Son
exaly  

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Journal of the Academy of Marketing Science, 2018
Roger J Calantone, Clay M Voorhees
exaly  

Rebranding Precarity

2020
openaire   +1 more source

Rebranding the robot

Engineering & Technology, 2009
openaire   +1 more source

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research, 2015
Yi-Lin Tsai, Pradeep K Chintagunta
exaly  

Rebranding for PGI

Filtration Industry Analyst, 2008
openaire   +1 more source

rebranding, n.

2023
openaire   +1 more source

To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes

Journal of Brand Management, 2015
Subhadip Roy, Soumya Sarkar
exaly  

Rebranding

2016
openaire   +1 more source