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Identifying Community-Sourced Implementation Strategies for Delivering a Task-Shared Mental Health Intervention for Fathers in Kenya. [PDF]
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REBRANDING STRATEGIES FOR THE CHINESE MARKET
FINANZA MARKETING E PRODUZIONE, 2012The paper analyzes rebranding strategies in the Chinese market. The rebranding strategy is interpreted as a process that reduces cultural distances and creates new identities by activating processes of brand knowledge generation that can impact on brand performance.
GUERCINI, SIMONE, RANFAGNI, SILVIA
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2022
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered ...
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The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered ...
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INTERPRETING THE 'REBRANDING OF BRITAIN'
The Round Table, 2001Improvements made by the Labour government after 1997 in the projection of Britain overseas, sometimes called 'rebranding', were part of the contest between the political parties. The reform agenda of New Labour in opposition included modernizing the constitution, and placing the country in the forefront of the world's knowledge economy.
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Journal of Brand Strategy, 2012
Marketing managers have to keep their brands relevant for consumers, and they do this in a variety of ways. Two popular ways are: constantly developing new products that are relevant for consumers; and refreshing the corporate visual identity (CVI) from time to time. Both strategies have their own pluses and minuses.
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Marketing managers have to keep their brands relevant for consumers, and they do this in a variety of ways. Two popular ways are: constantly developing new products that are relevant for consumers; and refreshing the corporate visual identity (CVI) from time to time. Both strategies have their own pluses and minuses.
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Physics World, 2022
A response to the article about the UK’s National Quantum Computing Centre, which incorrectly spelled out the STFC as the “Science and Facilities Technology Council”.
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A response to the article about the UK’s National Quantum Computing Centre, which incorrectly spelled out the STFC as the “Science and Facilities Technology Council”.
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Techné: Research in Philosophy and Technology, 2017
Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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