Results 171 to 180 of about 1,577 (218)
Some of the next articles are maybe not open access.
Israel Studies Review, 2018
This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
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This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
openaire +1 more source
2009
In a dynamic and globalizing economy the one thing you can be sure of is the constancy of change — technological, societal and political. Add to this the speed of change and it is clear that only the most agile businesses will survive and prosper. Brands must use the winds of change to propel themselves into a stronger position or be blown off course ...
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In a dynamic and globalizing economy the one thing you can be sure of is the constancy of change — technological, societal and political. Add to this the speed of change and it is clear that only the most agile businesses will survive and prosper. Brands must use the winds of change to propel themselves into a stronger position or be blown off course ...
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Corporate rebranding: An internal perspective
Journal of Business Research, 2021Klaus Schoefer +2 more
exaly
2019
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
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China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
openaire +1 more source
Identity change vs. strategy change: the effects of rebranding announcements on stock returns
Journal of the Academy of Marketing Science, 2018Roger Calantone, Clay Voorhees
exaly