Results 171 to 180 of about 1,571 (219)
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Journal of Brand Strategy, 2012
Marketing managers have to keep their brands relevant for consumers, and they do this in a variety of ways. Two popular ways are: constantly developing new products that are relevant for consumers; and refreshing the corporate visual identity (CVI) from time to time. Both strategies have their own pluses and minuses.
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Marketing managers have to keep their brands relevant for consumers, and they do this in a variety of ways. Two popular ways are: constantly developing new products that are relevant for consumers; and refreshing the corporate visual identity (CVI) from time to time. Both strategies have their own pluses and minuses.
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Techné: Research in Philosophy and Technology, 2017
Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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Israel Studies Review, 2018
This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
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This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
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Corporate rebranding: An internal perspective
Journal of Business Research, 2021Suraksha Gupta +2 more
exaly
2019
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
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China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
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2009
In a dynamic and globalizing economy the one thing you can be sure of is the constancy of change — technological, societal and political. Add to this the speed of change and it is clear that only the most agile businesses will survive and prosper. Brands must use the winds of change to propel themselves into a stronger position or be blown off course ...
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In a dynamic and globalizing economy the one thing you can be sure of is the constancy of change — technological, societal and political. Add to this the speed of change and it is clear that only the most agile businesses will survive and prosper. Brands must use the winds of change to propel themselves into a stronger position or be blown off course ...
openaire +1 more source