Results 211 to 220 of about 2,089,915 (236)
Some of the next articles are maybe not open access.
The role of regulatory fit on the attraction effect
Journal of Consumer Psychology, 2010AbstractWe show that adding entrant brands to a choice set compr ising of a predominantly promotion brand and a predominantly prevention brand can make both promotion and prevention‐oriented consumers susceptible to the attraction effect. If an entrant targets the brand possessing superior promotion (prevention) feature, the resulting dominance ...
Chatterjee, S., Roy, Rajat, Malshe, A.
openaire +2 more sources
‘Fit for charity’: the moderating role of private self-focus in the persuasiveness of regulatory fit
Advances in Consumer Research, 2009The present research extends work on the ‘the value from fit’ principle by showing that regulatory fit effects on charitable behavior are stronger for consumers high in private self-focus. Based on previous research showing that individuals high in private self-focus are more affected by external information, we propose that consumers high in private ...
Fransen, M.L. +3 more
openaire +4 more sources
A Study on the Effects of Regulatory Fit and Framing
Applied Mechanics and Materials, 2014Regulatory fit theory is based on regulatory focus theory which was from hedonism and decision-making motives, explaining individual consumer’s decisions making processes from both psychological and mental point of views. Regulatory fit theory proposed consumers in the face of different forms of information representation will lead to match or mismatch
openaire +1 more source
Recommendations within the concept of regulatory fit?
2015In Higgins Theorie des Regulatorischen Fokus’ beschreibt der Regulatorische Fit jenes positive Gefühl, das entsteht, wenn der chronische regulatorische Fokus einer Person und ihr aktuelles Ziel zusammenpassen. Um Ziele zu erreichen, muss man Entscheidungen treffen. Wie aber beeinflusst eine Empfehlung solch eine Entscheidung?
openaire +1 more source
Entrepreneurial Regulatory Fit and Startup Survival
Academy of Management Proceedings, 2017This study addresses the question of who will become more or less successful entrepreneurs. Regulatory focus theory may be able to explain when and why entrepreneurs are more versus less successful...
openaire +1 more source
How Regulatory Focus–Mode Fit Impacts Variety-Seeking
Journal of Consumer Psychology, 2023Hyun Seung Jin +2 more
exaly