Results 121 to 130 of about 7,558,711 (186)

Myopia Correction, Myopia Control and Myopia Management: Definitions and Recommended Usage. [PDF]

Invest Ophthalmol Vis Sci
Flitcroft I, Bullimore MA, Gifford KL, Jonas JB, Jones D, Jones LW, Kang P, Resnikoff S, Walline J, Wildsoet CF, International Myopia Institute (IMI).   +10 more
europepmc   +1 more source

The relevance of lead prioritization: a B2B lead scoring model based on machine learning. [PDF]

Front Artif Intell
González-Flores L, Rubiano-Moreno J, Sosa-Gómez G.   +2 more
europepmc   +1 more source

Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon. [PDF]

PLoS One
Du J, Zheng G, Liang J, Ma Y.
europepmc   +1 more source

Customer segmentation in the digital marketing using a Q-learning based differential evolution algorithm integrated with K-means clustering. [PDF]

PLoS One
Wang G.
europepmc   +1 more source

Engaging End Users to Inform the Design and Social Marketing Strategy for a Web-Based Sexually Transmitted Infection/Blood-Borne Virus (STI/BBV) Testing Service for Young People in Victoria, Australia: Qualitative Study.

J Med Internet Res
Cardwell ET, Ludwick T, Chang S, Walsh O, Lim M, Podbury R, Evans D, Fairley CK, Kong FYS, Hocking JS.   +9 more
europepmc   +1 more source

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From relationship marketing to total relationship marketing and beyond

Journal of Services Marketing, 2017
Purpose This paper aims to emphasize the need for generation of more general, abstract and grand theory in marketing by synthesizing relationship marketing and other developments and to address complexity instead of fragmented bits of marketing. Design/methodology/approach This study is a discourse based on new theoretical developments, literature ...
E. Gummesson
openaire   +3 more sources

Relationship marketing

Encyclopedia of Sport Management, 2021
Rebeca M. Achen, Gashaw Abeza
openaire   +2 more sources

Revitalizing relationship marketing

Journal of Services Marketing, 2017
Purpose The aim of this paper is to review the forces that led to the rise of relationship marketing (RM) and to provide suggestions for how it can overcome its midlife crisis and be revitalized. Design/methodology/approach Personal reflections. Findings A shift in two dimensions is needed to revitalize RM: from “share of wallet” to “share of ...
J. Sheth
openaire   +3 more sources

Relationship-Marketing

Basiswissen Marketing, 2016
Gerd-Inno Spindler
openaire   +3 more sources

Relationship Marketing

2012
openaire   +2 more sources