Results 131 to 140 of about 7,558,711 (186)
Some of the next articles are maybe not open access.
European Journal of Marketing, 2002
Academics and market professionals appreciate the importance of relationship marketing for contemporary firms. Yet, relationship marketing strategies and tactics are context specific. Based on opinions expressed in an academic “think tank” held at Lake Menteith in Scotland and the use of an expert system, this paper reports how business relationships ...
Veloutsou, Cleopatra +2 more
openaire +4 more sources
Academics and market professionals appreciate the importance of relationship marketing for contemporary firms. Yet, relationship marketing strategies and tactics are context specific. Based on opinions expressed in an academic “think tank” held at Lake Menteith in Scotland and the use of an expert system, this paper reports how business relationships ...
Veloutsou, Cleopatra +2 more
openaire +4 more sources
Journal of Business Research, 1999
Abstract Relationship marketing has been offered as a new marketing paradigm. However, a relationship approach to marketing challenges many fundamental cornerstones of marketing, such as the definition of marketing variables, the marketing department as a useful organizational solution, marketing planning as an effective way of planning marketing ...
Adrian Payne, Sue Holt
openaire +3 more sources
Abstract Relationship marketing has been offered as a new marketing paradigm. However, a relationship approach to marketing challenges many fundamental cornerstones of marketing, such as the definition of marketing variables, the marketing department as a useful organizational solution, marketing planning as an effective way of planning marketing ...
Adrian Payne, Sue Holt
openaire +3 more sources
, 2020
Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement.
Apiradee Wongkitrungrueng +2 more
semanticscholar +1 more source
Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement.
Apiradee Wongkitrungrueng +2 more
semanticscholar +1 more source
The Evolution of Relationship Marketing
International Business Review, 1995Relationship Marketing is emerging as a new phenomenon. However, relationship oriented marketing practices date back to the pre-Industrial era. In this article, we trace the history of marketing practices and illustrate how the advent of mass production, the emergence of middlemen, and the separation of the producer from the consumer in the Industrial ...
Jagdish N. Sheth, Atul Parvatiyar
openaire +2 more sources
Online relationship marketing and customer loyalty: a signaling theory perspective
International Journal of Bank Marketing, 2019PurposeOnline technologies have, in recent times, revolutionized the process of relationship building between firms and their customers. Nonetheless, there is a limited focus and theorization when it comes to explaining the link between online ...
S. Boateng
semanticscholar +1 more source
Relationship marketing in consumer markets
Journal of Marketing Management, 1996The ideas of relationship marketing have so far mainly been applied to industrial and services marketing, but may also have some relevance for consumer marketing. This paper suggests that marketing relationships will be easier to form in some types of consumer market than others, and that this inherent “relationship‐friendliness” will depend upon ...
Gordon Oliver, Joe Penn, Richard Christy
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2005
This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing.
Egan, J., Harker, M.J.
openaire +1 more source
This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing.
Egan, J., Harker, M.J.
openaire +1 more source
Applying the Right Relationship Marketing Strategy through Big Five Personality Traits
Journal of Relationship Marketing, 2019In this study, Structural Equation Modeling was utilized in an exploratory manner to answer the following questions: (1) Can relationship marketing practices be predicted by Big Five personality traits?
Aylin Çalışkan
semanticscholar +1 more source
Journal of Relationship Marketing, 2019
Globally, the hospitality industry ranks as one of the most competitive business sectors, with competing organizations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers.
G. Amoako +3 more
semanticscholar +1 more source
Globally, the hospitality industry ranks as one of the most competitive business sectors, with competing organizations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers.
G. Amoako +3 more
semanticscholar +1 more source
The role of social media in the co-creation of value in relationship marketing: a multi-domain study
Journal of Strategic Marketing, 2018Social Media (SM) is an established channel by which organisations can create and seek to co-create value with consumers and other stakeholders. However, the role of SM in building relationships (i.e. relationship marketing) is uncertain.
Gashaw Abeza +4 more
semanticscholar +1 more source