Results 151 to 160 of about 7,558,711 (186)

Marketing

2019
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in ...
Hollensen, Svend, Opresnik, Marc
openaire   +5 more sources

Exploring consumers’ attitude towards relationship marketing

, 2015
Purpose – The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors.
Michael A. Jones, K. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison, V. M. Landers   +5 more
semanticscholar   +1 more source

Relationship Marketing Teams

Industrial Marketing Management, 1999
Abstract Relationship marketing practice shows that usually more than one person in a supplier company is involved in the management of a specific customer relationship. Nevertheless, hardly any relationship marketing team exploits the potentials of a customer relationship completely.
Gabriele Helfert, Katharina Vith
openaire   +2 more sources

Relationship Marketing

, 2022
Manfred Bruhn
semanticscholar   +1 more source

Managing marketing relationships

2003
In Chapter 5 we saw that adding value through differentiation can be a powerful means of achieving a defensible advantage in the market place. The extent to which this can happen is maximized if value is added throughout the succession of supply relationships, or value chain. This is evident in the fact that logistics and wider supply chain issues have
Martin Christopher, Malcolm McDonald, Margrit Bass   +2 more
openaire   +2 more sources

Relationship Marketing in Sports

2012
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised ...
Nufer, Gerd, Bühler, André
openaire   +1 more source

The direction of marketing relationships

Journal of Business & Industrial Marketing, 2000
The evolution from transaction marketing to relationship marketing in recent years has resulted in research indicating the need for more rigorous databases and greater utilization of current computerized tracking systems. Relationship selling has been examined and the results stress long‐term perspectives to the dyadic exchange process to enhance sales
openaire   +2 more sources

Managing Market Relationships

Journal of the Academy of Marketing Science, 2000
The ability of a firm to create and maintain relationships with their most valuable customers is a durable basis for a competitive advantage. To keep this edge over rivals, who continually try to attract these customers away, a firm has to master the three elements of a market-relating capability. First, a relationship orientation must pervade the mind-
openaire   +2 more sources

The Commitment-Trust Theory of Relationship Marketing

, 1994
R. Morgan, S. Hunt
semanticscholar   +1 more source

Relationship marketing of services—growing interest, emerging perspectives

, 1995
L. Berry
semanticscholar   +1 more source