Results 161 to 170 of about 7,558,711 (186)
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Marketing Mix and Relationship Marketing
2006This paper reflects the author's viewpoint of marketing roles and responsibilities in the current business environment. The intention is to provide a picture of a possible marketing mix model extension in order to activate marketing relationship network strengths to deliver value that matters to customers.
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
, 2006Robert W. Palmatier +3 more
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2007
The book attempts to order the analytical complexity and myriad perspectives that characterise research on trust. The author aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Contents: Preface Part I: Conceptual Assumptions of Trust 1.
openaire +2 more sources
The book attempts to order the analytical complexity and myriad perspectives that characterise research on trust. The author aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Contents: Preface Part I: Conceptual Assumptions of Trust 1.
openaire +2 more sources
Journal of the Academy of Marketing Science, 2018
Lena Steinhoff +3 more
semanticscholar +1 more source
Lena Steinhoff +3 more
semanticscholar +1 more source
Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing
, 1998Stephen S. Tax +2 more
semanticscholar +1 more source
The Routledge Handbook of Tourism Experience Management and Marketing, 2020
C. Ng, B. Wong
semanticscholar +1 more source
C. Ng, B. Wong
semanticscholar +1 more source
The interrelationships between relationship marketing constructs and customer engagement dimensions
, 2018E. van Tonder, D. Petzer
semanticscholar +1 more source
The Relationship Marketer: Rethinking Strategic Relationship Marketing
Journal of Product & Brand Management, 2011openaire +2 more sources