Effect of eco-friendly management of golf clubs on golfers' behavioral intention to return: green image, perceived quality as mediator and green marketing as moderator. [PDF]
Jeong KH, Song J.
europepmc +1 more source
IL27RA upregulation drives immune evasion in TNBC by suppressing MHC‐I expression and reprogramming T/NK‐cell states, establishing an immune‐excluded tumor phenotype. Targeting this epithelial‐intrinsic IL27RA–PI3K/AKT axis offers a promising strategy to overcome immunotherapy resistance.
Jiachi Xu +8 more
wiley +1 more source
Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]
Vardikou C +3 more
europepmc +1 more source
THE RELATIONSHIP OF SOCIAL MEDIA MARKETING, BRAND ENGAGEMENT, BRAND FAMILIARITY, AND BRAND LOYALTY
Ponirin Ponirin +5 more
openalex +2 more sources
Machine Learning for Green Solvents: Assessment, Selection and Substitution
Environmental regulations have intensified demand for green solvents, but discovery is limited by Solvent Selection Guides (SSGs) that quantify solvent sustainability. Training a machine learning model on GlaxoSmithKline SSG, a database of sustainability metrics for 10,189 solvents, GreenSolventDB is developed. Integrated with Hansen solubility metrics,
Rohan Datta +4 more
wiley +1 more source
Adoption of contract vegetable marketing in Ethiopia, the case of Enebsie Sar Midir District in the Amhara Region. [PDF]
Abate MA, Malede MF.
europepmc +1 more source
Pre-adolescent Receptivity to Tobacco Marketing and Its Relationship to Acquiring Friends Who Smoke and Cigarette Smoking Initiation [PDF]
David R. Strong +9 more
openalex +1 more source
Tracing the evolution from structural regulation to multifunctional integration, this paper systematically analyzes modification strategies for carbon‐based electrodes. It evaluates how element doping, surface functionalization, and composite material design affect the electrode performance, and offers perspectives on future applications and challenges
Yunlei Wang +4 more
wiley +1 more source
Going viral: How social and personal motivations drive emotional engagement and consumer online brand-related activities. [PDF]
Dinh TCT, Lee Y.
europepmc +1 more source
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation [PDF]
Gan-Unur Oyuntuguldur +2 more
openalex +1 more source

