Results 291 to 300 of about 1,230,854 (307)

Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science, 2017
Jordan W Moffett, Mark J Arnold
exaly  

Relationship marketing

2008
Lisa O'Malley, Caroline Tynan
openaire   +2 more sources

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Journal of the Academy of Marketing Science, 2018
John Hulland, Hans Baumgartner, Keith Marion Smith   +2 more
exaly  

Relationship Marketing

2012
openaire   +1 more source

Customer experience management: toward implementing an evolving marketing concept

Journal of the Academy of Marketing Science, 2017
Christian Homburg
exaly  

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Journal of Consumer Psychology, 2012
Aradhna Krishna
exaly  

Marketing methods; relationship marketing

2002
openaire   +2 more sources

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Resource-based theory in marketing

Journal of the Academy of Marketing Science, 2014
Robert W Palmatier
exaly  

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

Journal of the Academy of Marketing Science, 2015
Ralf Wilden, Siegfried P Gudergan
exaly