Results 51 to 60 of about 6,648,701 (280)

DEVELOPMENT OF RELATIONSHIP MARKETING IN THE REPUBLIC OF KAZAKHSTAN

Хабаршысы. Экономика сериясы, 2015
In this article, the concept of relationship marketing practice and scope of the client and the resolution of conflicts arising between the contrast track.
А. Топчакова
doaj  

Relationship marketing readiness: theoretical background and measurement directions

, 2017
PurposeThis paper aims to develop the foundation of a model for assessing relationship marketing readiness (RMR) and provide directions for such an assessment.Design/methodology/approachBased on the promise theory and service logic, the importance of the
Christian Grönroos, Grönroos, Christian   +1 more
core   +1 more source

Pricing construction work: a marketing viewpoint [PDF]

, 2007
Recent work on pricing has shown that neoclassical microeconomic theory (NCMT) is preferred to tendering theory and that implied by absorption, or full-cost, pricing of construction work because of its explicit treatment of market conditions, competitor ...
Smyth, Hedley, Skitmore, Martin, Smyth, H, Martin Skitmore, Hedley Smyth, Skitmore, M   +5 more
core   +2 more sources

OntOMat: Toward Ontology‐Based Product and Process Design Engineering and Optimization Solutions Fueling Circular Value Chains

Advanced Engineering Materials, EarlyView.
The OntOMat ontology establishes a structured framework for polymer matrix fiber reinforced composite materials, integrating manufacturing processes, characterization methods, and multiscale design through the VDI/VDE 3682 formalized process description standard.
Nicolas Christ, Jörg Hohe, Martin Kördel, Michael Giese, Niklas Toffert, Christian Seidel, Olaf Rehme, Patrik Schneider, Oliver Focke, Elie Abi Aoun, Claas Falldorf, Beñat Gutierrez, Alexandra Kühn, Sven Torstrick-von der Lieth, Christoph Herden, Erik Johannsen, Jan‐Uwe R. Schmidt, Felix Winkelmann, Andreas Schott, Daniel Schott   +19 more
wiley   +1 more source

Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [PDF]

‫مدیریت بازرگانی, 2010
Application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and
Mansour Samadi, Ali Hosein Hoseinzadeh, Mohammad Nurani   +2 more
doaj  

Semantic Modeling in Materials Science and Engineering With Platform MaterialDigital Core Ontology 3.0

Advanced Engineering Materials, EarlyView.
The community‐driven Platform MaterialDigital Core Ontology (PMDco) 3.0 is introduced as a Basic Formal Ontology‐aligned semantic backbone for the processing–structure–properties paradigm in Materials Science and Engineering. Modular engineering, automated releases, and validation workflows are highlighted and key semantic patterns for materials ...
Markus Schilling, Philipp von Hartrott, Jörg Waitelonis, Thomas Hanke, Henk Birkholz, Hossein Beygi Nasrabadi, Khashayar Razghandi, Kamilla Zaripova, Felix Thonagel, Fabian Neuhaus, Martin Glauer, Lars Vogt, Harald Sack, Lutz Mädler, Bernd Bayerlein, Chris Eberl   +15 more
wiley   +1 more source

LE CITIZEN RELATIONSHIP MANAGEMENT (CIRM) DANS LES ADMINISTRATIONS PUBLIQUES MAROCAINES: UNE ETUDE EXPLORATOIRE

Revue Marocaine de Recherche en Management et Marketing, 2019
Les citoyens sont devenus de plus en plus exigeants envers les administrations publiques et veulent être traités comme des clients et fournir des services plus interactifs, opportuns et personnalisés.
LE CITIZEN RELATIONSHIP MANAGEMENT (CIRM) DANS LESADMINISTRATIONS PUBLIQUES MAROCAINES : UNE ETUDE EXPLORATOIRERevue Marocaine de recherche en management et marketing, N°19, Janvier-Juin 2019Page 102LE CITIZEN RELATIONSHIP MANAGEMENT (CIRM) DANS LES ADMINISTRATIONS PUBLIQUES MAROCAINES: UNE ETUDE EXPLORATOIREMARYAM EL YACHIOUI, AMINA AOMARI   +1 more
doaj  

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY? [PDF]

Management & Marketing, 2010
Relationship marketing (RM) was conceived as an approach to industrial and service markets, and was considered inappropriate in other marketing contexts. Recently, however, the domain of RM has been extended to incorporate innovative applications in mass
Ashish GUPTA
doaj  

The Effect of Relationship Marketing on Brand Advocacy “An Applied Study on Mobile Telecommunication Companies in Palestine” [PDF]

Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
This research aimed to investigate the effect of relationship marketing on brand advocacy within mobile telecommunication companies. The research followed a deductive approach and utilized quantitative analysis as the main research methodology.Data was ...
أ.د. عبد العزيز على حسن, آسيل عرفات محمد عواد, د. أحمد محمد السيد   +2 more
doaj   +1 more source

Relationship marketing in franchising and retailing

, 2020
In this special issue ‘Relationship marketing in franchising and retailing’, the Journal of Strategic Marketing presents a series of papers covering topics to gain a better understanding of relationship marketing in franchising and retailing. Franchising
Thaichon, Park, Weaven, Scott, Frazer, Lorelle   +2 more
core   +1 more source