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Advanced Engineering Materials, EarlyView.Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch +3 more
wiley +1 more source
Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders [PDF]
Revista de Management Comparat International, 2013 Relationship marketing can be a possibility for sports clubs to improve their brand equity and to deliver added value to their fans. Leading and managing the sports club by a relationship marketing philosophy can help involve the fans into co-creating ...
Vlad ROŞCA
doaj
Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador [PDF]
Journal of Economics Finance and Administrative SciencePurpose – This article aims to explore the concept of chain value of the public port system in Ecuador from the perspective of importing/exporting companies, analyzing how perceived value in the use of port services affects customer satisfaction and the ...
José Antonio Pedraza-Rodríguez +2 more
doaj +1 more source
Relationship marketing with customers in the hotel industry in Thailand [PDF]
, 2009 This thesis explores the scope, nature and form of relationship marketing in the hotel industry in Thailand. For the last twenty years, relationship marketing has attracted enormous interest from both academic researchers and business practitioners ...
Preechanont, P, Preechanont, Piyanuch
core
, 2015 The research aims to investigate how to improve relationship quality and retain customers through marketing communications. The article presents an extensive review of the marketing literature relating to branding, relationship marketing, and marketing ...
Thaichon, Paramaporn +3 more
core +1 more source
Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying
Advanced Engineering Materials, EarlyView.An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara +8 more
wiley +1 more source
Research on social relationship marketing model and user engagement based on SICAS model [PDF]
SHS Web of ConferencesSince 1971, The first email sent by Ray Tomlinson began, and the revolution of the communications era began. As digital marketing continues to deepen in all aspects of people’s lives, social relationship marketing as an emerging digital marketing tool is
Chen Yutong
doaj +1 more source
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
Jurnal Aplikasi Manajemen, 2022 The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno +1 more
doaj +1 more source
Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust
, 2006 Purpose – To show why retail marketing strategists and planners need to develop long-term relationships capable of building business partnerships based on mutual trust.
Lee, Y.-I. +3 more
core +1 more source
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source