Results 21 to 30 of about 6,648,701 (280)
Integrated Marketing Communication and Competitive Advantage in Asian Markets
Journal of Asia Entrepreneurship and SustainabilityIntegrated Marketing Communication (IMC) has emerged as a critical strategic capability for firms seeking to achieve and sustain competitive advantage in Asian markets.
Dr. Haritika Arora +5 more
doaj +1 more source
Categorical apparatus of individual marketing [PDF]
Marketing i Menedžment Innovacij, 2013 The aim of the article. The aim of the article is to clarify the essence of individual marketing and its interconnection with relationship marketing, CRM, direct marketing and database marketing based on a study of the marketing genesis and the evolution
I.L. Reshetnikova, Yu.A. Eremenko
doaj
THEORETICAL BASIS OF RELATIONSHIP MARKETING OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS
Economics & Education, 2023 The main purpose of the article is to provide a thorough theoretical consideration of the concept of relationship marketing management of higher education institutions in modern conditions.
Anastasiia Panchuk, Nataliia Kononova
doaj +1 more source
Dynamic Relationship Marketing [PDF]
, 2016 Firms routinely engage in relationship marketing (RM) efforts to improve their relationships with business partners, and extant research has documented the effectiveness of various RM strategies.
Dant, Rajiv P. +3 more
core +1 more source
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING [PDF]
Management & Marketing, 2010 The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation.
Luigi DUMITRESCU, Mircea FUCIU
doaj
The Importance of Customer Relationship Management in the Automotive Market [PDF]
Robotica & ManagementThe complexity of economic life is the essential cause of the need to know the mechanism of consumer behaviour. Communication with customers is a vital aspect for the success of a company, regardless of the market in which it operates.
Adrian-Costinel Tănase
doaj +1 more source
ADP‐ribosylation: An emerging regulator of the epigenome
Molecular Oncology, EarlyView.ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho +2 more
wiley +1 more source
Introduction: Relationship marketing in franchising and retailing
, 2023 his book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but
Thaichon, Park +2 more
core +1 more source
Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
FEBS Open Bio, EarlyView.Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source
FEBS Open Bio, EarlyView.In this study, a novel esterase from the thermoacidophilic archaeon Thermoplasma acidophilum was biochemically and structurally characterized. Our results demonstrate that Ta0887 is a highly thermostable esterase that preferentially hydrolyzes p‐nitrophenyl hexanoate and possesses an α‐helical cap domain that likely contributes to its substrate ...
Alejandro Delgado‐Rey +4 more
wiley +1 more source