Cyborgian encounters in relationship marketing contexts [PDF]
, 2017 The paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands may integrate cyborgian service ...
Harwood, Tracy, Garry, Tony
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Developing Digital Marketing: Relationship Perspectives
, 2021 Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.No ...
Thaichon, Park
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Exploring the concepts and practices of relationship marketing within Taiwanese banks. [PDF]
Relationship marketing (RM) is a concept developed in the Western literature which came to prominence in the 1980s. Few studies have, however, considered RM is an Eastern context and in particular the connection RM has with guanxi, the personal ...
Su, Ying-Yueh
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Online relationship marketing: evolution and theoretical insights into online relationship marketing [PDF]
, 2019 Purpose: The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
Liyanaarachchi, G +9 more
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The Development and Current Trends of Digital Marketing and Relationship Marketing Research
, 2021 New information and communication technologies have transformed the ways businesses communicate and maintain relationships with their customers.
Le, Dung +9 more
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Cross-functional issues in the implementation of relationship marketing through customer relationship management [PDF]
, 2001 There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems ...
Ryals, Lynette, Knox, Simon
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The interaction of social CRM between CRM performance and marketing performance in hotels [PDF]
International Journal of Data and Network Science, 2021 In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing ...
Jassim Ahmad Al-Gasawneh +6 more
doaj +1 more source
Online retailing and relationship marketing
, 2020 This chapter aims to review historical and current theoretical insights into online retailing and relationship marketing. More than 150 empirical and theoretical online retailing and relationship marketing studies drawn from top marketing and management ...
Maria Dharmesti +11 more
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The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
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Problemy Zarządzania, 2021 Purpose: As a conceptual paper, this article presents the idea of crowdfunding activities, crowdfunding being not only a modern tool of fundraising but also an interesting form of establishing relationships with stakeholders.
Małgorzata Wiścicka-Fernando
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