Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk. [PDF]
Theocharis D+3 more
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How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty. [PDF]
Liao Y, Zhou F, Chen Y, Wu YJ.
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Response to Xing et al.: post-marketing safety concerns with Lecanemab: a pharmacovigilance study based on the FDA adverse event reporting system database. [PDF]
Irizarry M+3 more
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Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
J. Beck+2 more
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Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach. [PDF]
Cardona-Acevedo S+7 more
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Beyond Reimbursement Status: Availability of Advanced Therapy Medicinal Products Across the European Union. [PDF]
Čechová Z+4 more
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