Results 251 to 260 of about 517,690 (288)

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Journal of Islamic Marketing, 2023
Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics.
Khalil Hussain   +5 more
semanticscholar   +1 more source

Smartphone Repurchase Intention in Indonesia

2019 IEEE 6th International Conference on Engineering Technologies and Applied Sciences (ICETAS), 2019
Technological advances have changed the way humans made, distributed, and received information in the last few decades. The discovery and innovation of mobile phones is one proof of the rapid changes in technological progress. Smartphone devices are tightly bound in human daily activities because they easily give users access to the internet 24 hours a
Novaldy Khalifahtama   +2 more
openaire   +1 more source

Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification

International Journal of Contemporary Hospitality Management, 2023
Purpose This study aims to testify the effects of green marketing on peer-to-peer (P2P) accommodation consumers’ repurchase intention and positive word-of-mouth (WOM) towards P2P accommodation platforms through the mediation of trust and consumer ...
S. Huang, Hua Qu, Xuequn Wang
semanticscholar   +1 more source

Factors affecting online repurchase intention

Industrial Management & Data Systems, 2014
Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square (PLS ...
Chinho Lin, Watcharee Lekhawipat
openaire   +1 more source

Enhancing Consumer Repurchase Intention towards Airbnb

2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR), 2021
Airbnb is the world largest accommodation platform, and it has expanded rapidly across the world since 2008. However, the growth rate of Airbnb is slower than the hotel industry in the hospitality market. In Malaysia, Airbnb is also facing strong competition with the hotel industry in the hospitality market. The average hotel occupancy level is roughly
Thoo Ai Chin   +3 more
openaire   +1 more source

The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment

Asia Pacific Journal of Marketing and Logistics, 2021
PurposeThis research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment.
M. Miao   +5 more
semanticscholar   +1 more source

Home - About - Disclaimer - Privacy