Results 71 to 80 of about 517,690 (288)

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION : Survei Pada Konsumen Lisung The Dago Boutique Resto Bandung [PDF]

open access: yes, 2016
Berkembangnya sektor pariwisata di kota Bandung saat ini diikuti dengan semakin tumbuhnya bisnis kuliner khususnya restoran dan kafe. Hal ini mengakibatkan tingginya persaingan yang mengharuskan setiap restoran dan kafe untuk dapat mempertahankan ...
Mufrino, -
core  

Analysis Of The Influence Of E-Word Of Mouth, Brand Image And E-Service Quality On Repurchase Intention Of Digital Bank Customers

open access: yesJEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 2023
It is feasible to switch from traditional banks to digital banks by keeping up with the trends. Using brand image as an intervening variable, this study examines the impact of e-word-of-mouth and e-service quality on repurchase intention.
Donny Dharmawan   +5 more
semanticscholar   +1 more source

Waiting for a Release: The Expectation in Virtual Gaming Communities

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza   +4 more
wiley   +1 more source

ANALISIS PENGARUH PROMOSI PENJUALAN DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG PRODUK PADA SMARTPHONE SAMSUNG DAN BLACKBERRY (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta) [PDF]

open access: yes, 2015
Gita Setiawati, 2015; The Analysis of Influence of Sales Promotion and Product Quality toward Repurchase Intention Samsung and Blackberry Smartphone.
SETIAWATI, GITA
core  

The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention

open access: yesJurnal Ilmiah Manajemen Kesatuan
In the rapidly growing business world, companies are faced with intense competition due to the emergence of new companies. This research analyzes the role of brand trust, brand image and brand equity on repurchase intention of Wardah brand cosmetics. The
Wullyatri Dewi Risma Sutanto   +1 more
semanticscholar   +1 more source

The relationship between trends in technology use and repurchase intention

open access: yesInternational Journal of Data and Network Science, 2023
Technology use to buy products online as a new innovation on marketing is significantly influencing the buyer’s behavior in marketing and important to understand.
Sylvia Samuel, T. L. Anita
semanticscholar   +1 more source

To What Extent Does ESG Performance Influence Board Engagement in Acquisition Activity?

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines the relationship between boards and corporate acquisition activity. Specifically, we posit that boards with directors who have been politicians positively influence the propensity to pursue acquisitions and that ESG performance (divided into environmental, social, and governance scores) moderates this relationship.
Leticia Pérez‐Calero   +4 more
wiley   +1 more source

Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier

open access: yesJurnal Manajemen Teori dan Terapan, 2022
Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers.
Dewa Ayu Abhinandati Prajna Pratisthita   +2 more
doaj   +1 more source

Relationship Commitment Dan Customer Engagement: Stimulus Serta Konsekwensi Padakonsumen Pengguna Transportasi Darat [PDF]

open access: yes, 2015
.The purpose of carrying out this research is to analyze the stimulus andconsequence of Relationship commitment and Customer engagement. Moreover, integratedlybe able to analyze the effect of Trust, Relationship commitment, Customer engagementtowards ...
Riorini, S. V. (Sri)   +1 more
core  

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