Results 61 to 70 of about 40,433 (266)
This study aims to expand the understanding of how product and price influence customer and repurchase intenstion in the building materials retail sector, which has rarely been the main focus of previous research. The purpose of this study is to analyze
Sukran Kadriyanto, Sumiyati Sumiyati
doaj +1 more source
Peran Brand Equity Dalam Memediasi Pengaruh Country of Origin Image Terhadap Repurchase Intention [PDF]
The purpose of this study was to describe the influence of country of origin image to repurchase intention, the effect of country of origin image of the brand equity, brand equity influence on repurchase intention, and brand equity role in mediating the ...
Giantari, I. G. (I), Ulfah, Q. (Qolbina)
core
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP REPURCHASE INTENTION
Peningkatan tren mengkonsumsi makanan ringan menjadi fenomena menarik bagi para pelaku usaha makanan ringan. Namun meskipun demikian, tren tersebut tidak berpengaruh secara signifikan pada pencapaian target penjualan dari PT. Chicago Popcorn, terutama pada saat perusahaan dilanda pandemi.
Innocentius Bernarto, Revel Gabriel
openaire +1 more source
ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source
Pengaruh Bauran Rromosi, Kualitas Layanan Dan Citra Perusahaan Terhadap Niat Membeli Kembali Pada Planet Cellular Di Kota Palu [PDF]
The purpose of this study are: 1) to determine and analyze the effect of promotion mix on repurchase intention at The Planet Cellular Palu; 2) to determine and analyze the effect of service quality on store image; 3) to determine and analyze the effect ...
Yulianto, A. (Agus)
core +1 more source
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
Customer Satisfaction Pengaruhnya Terhadap Brand Preference Dan Repurchase Intention Private Brand [PDF]
The objectives of this study are to know the influence of customer satisfaction on brand preference for private brand product, to know the influence of brand preference on repurchase intention for private brand product, and to examine the influence of ...
Ardhanari, M. (Margaretha)
core
FACTORS INFLUENCING LOCAL BEAUTY PRODUCT REPURCHASE INTENTION
The objectives of this study are to analyze and determine factors affecting repurchase intention of beauty products from local brands in Jakarta. The factors that will be analyzed for their influence on repurchase intentions include trust, word-of-mouth, and adjusted expectations.
Helen Veronica, Keni Keni
openaire +1 more source
Comparing the success and failure of the Murray–Darling Basin Plan's water recovery programs
Abstract The Murray–Darling Basin (MDB) Plan is held up by some as an exemplar for world‐leading water policy, whilst others have called it a failure. Total proposed recovery was to return 3200 GL of consumptive (e.g. namely irrigation) water use to non‐consumptive (e.g.
Sarah Ann Wheeler
wiley +1 more source
Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan.
Sri Vandayuli Riorini
doaj +1 more source

