Results 41 to 50 of about 1,408 (149)

The effect of brand equity dimensions on repurchase intention

DIJB (Diponegoro International Journal of Business), 2020
This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention.
Ajeng Aquinia, Euis Soliha
doaj   +1 more source

The Intention-to-Repurchase Paradox: A Case of the Health and Fitness Industry [PDF]

Journal of Sport Management, 2010
The article proposes a conceptual model to examine the relationships between service attributes, brand associations, customer satisfaction, commitment, price of membership, and intention to repurchase in a fitness club. The results show that the services offered by the club, its security, and the promoted image of the club impact positively on ...
Ferrand, A., Robinson, L., Valette-Florence, Pierre   +2 more
openaire   +2 more sources

The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator

Jurnal Aplikasi Manajemen
This research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase ...
Kalimasada Kalimasada, Ainur Rofiq, Mugiono Mugiono   +2 more
doaj   +1 more source

Individualist and collectivist factors affecting online repurchase intentions [PDF]

Internet Research, 2010
PurposeThis study aims to explore whether collectivistic and individualistic users exhibit different e‐commerce loyalty and purchase intentions.Design/methodology/approachThe paper operationalises Triandis' individuality and collectivism typology. Empirical data were gathered using face‐to‐face questionnaire instruments with 140 respondents, comprising
Dayne Frost, Sigi Goode, Dennis Hart
openaire   +2 more sources

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI PADA RANCH MARKET

Jurnal Riset Manajemen Sains Indonesia, 2012
This study aims to describe clearly about product quality, service quality, customer Satisfaction and repurchase intention on customer at Ranch Market Pondok Indah South Jakarta .
Basrah Saidani , Samsul Arifin
doaj  

THE ROLE OF RELIGIOSITY AS MODERATION IN THE EFFECT OF BRAND IMAGE ON REPURCHASE INTENTION AMONG MCDONALD’S CONSUMERS IN BANDUNG CITY

Journal of Management Small and Medium Enterprises (SME's)
This research examines how brand image influences repurchase intention among McDonald's customers in Bandung City, with religiosity serving as a potential moderating factor. The study employed quantitative methodology, surveying 200 purposively selected
Ichsan Wicaksono, Edi Nurjahjadi
doaj   +1 more source

THE ROLE OF BRAND IMAGE TO MEDIATE THE EFFECT OF SALES PROMOTION ON THE CUSTOMER REPURCHASE INTENTION OF CHATIME [PDF]

Eurasia: Economics & Business, 2023
The increasingly fierce business competition in the bubble drink industry influences the company's strategy to retain customers. One of the bubble drink companies in Bali is Chatime.
Suwardana I K.D., Kusumadewi N.M.W.
doaj  

PENGARUH GAMIFICATION TERHADAP REPURCHASE INTENTION

Strategic : Jurnal Pendidikan Manajemen Bisnis, 2022
Penelitian ini bertujuan untuk mengetahui Pengaruh Gamification terhadap Repurchase Intention. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan.
Binardi, Adi, Rahayu, Agus, Amanah, Dita
openaire   +1 more source

The Role of Price on Consumers of PT Jiva Samudra Biru: Product Quality and Design on Repurchase Intention

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the effect of product quality and product design on repurchase intention through price as an intervening variable (case study on consumers of PT Jiva Samudra Biru).
Cindy Aprilia Sumardi, Erny Amriani Asmin, Rachmat Gunawan   +2 more
doaj   +1 more source

Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

Jurnal Ilmiah Manajemen dan Bisnis, 2019
The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman, Evi Maria, Dwi Danesty Deccasari   +2 more
doaj   +1 more source