Results 31 to 40 of about 595,201 (259)

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers [PDF]

Innovative Marketing, 2023
Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability.
Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee   +4 more
doaj   +1 more source

ETHICAL ETHNIC FASHION AND REPURCHASE INTENTION

, 2022
Abstract: This research aims to develop new constructs and indicators needed to investigate customer repurchase intentions by determining the effect of ethical ethnic fashion, subjective norm, and attitude as mediating variables by applying the Theory of Reasoned Action (TRA).
MALAHAYATI, JASMAN J. MA'RUF, PERMANA HONNEYTA LUBIS, SORAYANTI UTAMI   +3 more
openaire   +2 more sources

MODEL PENINGKATAN REPURCHASE INTENTION MELALUI BRAND IMAGE DAN PERCEIVED VALUE [PDF]

, 2022
Penelitian ini bertujuan untuk menguji adanya pengaruh antara experiential marketing terhadap repurchase intention, experiential marketing terhadap perceived value, penelitian ini juga menguji adanya pengaruh antara brand image terhadap repurchase ...
Nafia, Nabila Charisa Ilma
core   +1 more source

Airline service quality, customer satisfaction, and repurchase Intention: Laotian air passengers’ perspective

, 2022
The Laos aviation market has experienced rapid growth over the last decade and the industry has become an important driver contributing to the country's economic growth.
Gow, Jeff, Law, Colin C. H., Zhang, Yahua   +2 more
core   +1 more source

Measuring Repurchase Intention on Fashion Online Shopping [PDF]

, 2020
The internet has become one of many ways for consumers to shop. With the rapid development of internet connection, online shopping has become increasingly popular around the world.
Indriyani, Ratih, JOHAN, IVANNA SYIFA
core   +3 more sources

Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample
Angelina Alicia, Nasar Buntu Laulita
doaj   +1 more source

SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST

Economica
This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people.
Jumiatul Mulya, Vidyarini Dwita
doaj   +1 more source

Anteseden Repurchase Intention Produk Sneakers

Jurnal Pendidikan Tambusai, 2023
Penelitian ini bertujuan untuk menganalisis pengaruh utilitarian benefits, hedonic benefits, dan CSR terhadap repurchase intention atas produk sneakers. Variabel bebas dalam penelitian ini adalah utilitarian benefits, hedonic benefits, dan CSR. Penelitian ini menggunakan model persamaan struktural (SEM) mengadopsi perangkat lunak SPSS-AMOS. Sampel yang
Farhan Ramadhan Alfarizi, Arnolt Kristian Pakpahan   +1 more
openaire   +1 more source

The Effect of Product Quality and Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable (A Case Study at Gudang AKI Denpasar)

Indonesian Interdisciplinary Journal of Sharia Economics
This study examines the effects of product quality (X1) and service quality (X2) on repurchase intention (Y), with customer satisfaction (Z) as a mediating variable among customers of Gudang Aki Denpasar.
Nailun Ni'mah, Gusti Ngurah Joko Adinegara, Yeyen Komalasari, I Wayan Ruspendi Junaedi   +3 more
doaj   +1 more source

Investor Perceptions of Climate Policy: Insights From the US Inflation Reduction Act

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper provides the first event study evidence on how the Inflation Reduction Act's (IRA) dedicated climate provisions reshaped equity valuations in the US carbon‐intensive sectors. Focusing on environmentally sensitive industries (ESI), we analyze cumulative abnormal returns around the four key IRA milestones in 2022–2023.
Laura Ferraro, Arati Kale, Devendra Kale, Franco Ernesto Rubino   +3 more
wiley   +1 more source