Results 31 to 40 of about 1,408 (149)

Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier

open access: yesJurnal Manajemen Teori dan Terapan, 2022
Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers.
Dewa Ayu Abhinandati Prajna Pratisthita   +2 more
doaj   +1 more source

THE EFFECT OF HAPPINESS ON CUSTOMERS' REPURCHASE INTENTIONS IN ONLINE SHOPPING

open access: yesInternational Journal of Management Economics and Business, 2023
When the relevant literature is reviewed, it will be seen that there is a research gap regarding the effect of happiness on consumer behavior before shopping. This study was conducted to fill this research gap. The aim of this study is to explore how happiness affects customers’ repurchase intentions when they shop online.
Zübeyir ÇELİK, Bulut DÜLEK
openaire   +2 more sources

COMMITMENT SEBAGAI VARIABEL MEDIASI PENGARUH TRUST TERHADAP REPURCHASE INTENTION PADA RESTORAN WARALABA LOKAL

open access: yesJurnal Manajemen, 2017
Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan.
Sri Vandayuli Riorini
doaj   +1 more source

The Effect of Reputation on Online Repurchase Intention of Fruits/Vegetables in Indonesia With Emotional and Perceived Risk as Antecedent: Based on The Stimulus-Organism-Response Model

open access: yesJurnal Manajemen & Agribisnis, 2019
As the trend of online business shopping began to develop it is necessary to have a number of factors anticipated, among others, fresh vegetables/fruit online repurchase intention.
Amir Fikri   +3 more
doaj   +1 more source

When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention

open access: yesAPMBA (Asia Pacific Management and Business Application), 2021
This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali ...
I Gusti Agung Eka Teja Kusuma   +3 more
doaj   +1 more source

ETHICAL ETHNIC FASHION AND REPURCHASE INTENTION

open access: yes, 2022
Abstract: This research aims to develop new constructs and indicators needed to investigate customer repurchase intentions by determining the effect of ethical ethnic fashion, subjective norm, and attitude as mediating variables by applying the Theory of Reasoned Action (TRA).
MALAHAYATI   +3 more
openaire   +2 more sources

The Influence of Product and Price on Customer Satisfaction and Repurchase Intention at TB Tekad Jaya in Rasau Jaya District

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This study aims to expand the understanding of how product and price influence customer and repurchase intenstion in the building materials retail sector, which has rarely been the main focus of previous research. The purpose of this study is to analyze
Sukran Kadriyanto, Sumiyati Sumiyati
doaj   +1 more source

Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence From China

open access: yesSAGE Open, 2019
The trend to shop secondhand products (SHPs) is accelerating owing to a substantial interest of customers particularly toward online shopping of SHPs. Drawing on the expectation–confirmation model (ECM), this study aims to examine the relationships among
Muhammad Ashfaq   +4 more
doaj   +1 more source

Factors Affecting Repurchase Intention

open access: yesJurnal Informatika Ekonomi Bisnis
This research endeavors to scrutinize the determinants influencing consumers' satisfaction for repurchasing intention on the Shopee platform, with customer satisfaction posited as an intermediary variable. Employing a quantitative methodology, data from respondents were collected through a google form survey.
Wanda Novita, Yandri Ardolof Toar
openaire   +1 more source

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS

open access: yesJurnal Aplikasi Manajemen, 2019
This research aims to investigate the factors which influence the Citilink customer’s repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand image, and price as the independent variables that influence customer’s repurchase
Moh Erfan Arif
doaj   +1 more source

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