Results 11 to 20 of about 1,408 (149)
Jurnal Aplikasi Bisnis dan Manajemen, 2023 This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky +2 more
doaj +1 more source
Hedonism and Repurchase: Determining Value for Money and Repurchase Intentions in Shopping Malls
International Journal of Innovations in Science and Technology, 2022 This research determines, how the customers intend on buying and how their perceptions of currency values are affecting their shopping experiences in Pakistan To do so, a questionnaire with a sample size of 360 respondents. To achieve the research objectives, a quantitative investigation was conducted.
Aimen Abbas Khan +6 more
openaire +1 more source
The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction -The Case of Takaful Insurance Industry [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries. The main objective of this research is to explore the effect of customer engagement on repurchase intention. It also aims to explore
Ahmed Samir Roushdy, Ghada Ali
doaj +1 more source
Digital Communication: Bridge to Repurchase Intention
Interdisciplinary Social Studies, 2023 Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the ...
Hendrik Batoteng +5 more
openaire +1 more source
Journal of Management Small and Medium Enterprises (SME's), 2019 This study aims to analyze the influence of the Marketing Mix (Product, Price, Distribution and Promotion) on the Reguler Repurchase Intention. The method used in this study is a quantitative method that was done through data collection, interpretation ...
Markus Agustinus Foes +2 more
doaj +1 more source
The Social Dynamics of Customer Orientation, Service Quality, and Repurchase Intention in Automotive Dealerships: A PLS-SEM Analysis [PDF]
Journal of Applied Structural Equation ModelingUsing a social exchange theory perspective, this study examines the impact of customer orientation on the social dimensions of service quality (assurance, responsiveness, and empathy).
Supa Malakar +3 more
doaj +1 more source
Matrik, 2020 Repurchase intentions occur when service users or customers are satisfied and get what they need. This study aims to determine the effect of monetary sacrifice and service benefits on repurchase intention mediated by customer value.
Angga Cahya Qurananda +1 more
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's), 2023 This study aims to examine the influence of trust to repurchase intention with e-satisfaction as a mediating variable. This study uses an online survey designed to collect data from the millennial generation who have made at least two purchases at ...
Farisa Novita Puri, Fransisca Mulyono
doaj +1 more source
Jurnal Riset Manajemen Sains Indonesia, 2015 The purpose of this research are to: examine empirically the effect of customer satisfaction to trust on customer, the impact of security to trust on customer, the impact of the customer satisfaction to repurchase intention on customer, the effect of ...
Mohammad Rizan +2 more
doaj +1 more source
Pengaruh Perceived Ease Of Use Terhadap Repurchase Usefulness Dan Trust Sebagai Variabel Mediasi
Jurnal Manajemen Dan Kewirausahaan, 2018 The purpose of this study is to describe and analyze the direct and indirect effect of perceived ease of use, perceived usefulness, trust, and repurchase intention of customer Go-Jek online transportation in Malang.
Dyajeng Puteri Woro Subagio +2 more
doaj +1 more source