Results 11 to 20 of about 595,201 (259)
A STUDY ON CUSTOMER INTENTION TO REPURCHASE SMARTPHONES [PDF]
, 2020 This dissertation analyzed customers’ intention to repurchase a smartphone based on an analysis of previous research. In particular, this study examined whether social influence directly affects the intention to repurchase, whether positive and negative social influence have differential effects on intention to repurchase, and the effects of habit on ...
Lee, Hong Joo
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The effect of brand equity dimensions on repurchase intention [PDF]
DIJB (Diponegoro International Journal of Business), 2020 This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention.
Ajeng Aquinia, Euis Soliha
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Customer repurchase intention [PDF]
European Journal of Marketing, 2003 This paper develops a general service sector model of repurchase intention from the consumer theory literature. A key contribution of the structural equation model is the incorporation of customer perceptions of equity and value and customer brand preference into an integrated repurchase intention analysis.
Phillip K. Hellier +3 more
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The Determinants Factor on Repurchase Intentions
International Journal of Management Science and Application, 2023 Changes in consumer lifestyles must be a particular concern in identifying aspects of marketing in finding new target markets as one of the trends that have become the favourite of society in developing economies, i.e., shopping trends. This study focuses more on examining the effect of visual merchandising, store atmosphere, and impulse buying as a ...
Siti Ummi Arfah Nasution +1 more
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A general structural equation model of the emotions and repurchase intention in modern retail [PDF]
, 2020 The major objective of this study is to analyze the effect of the shopping environment and situation as perceived by modern retail shoppers into perceived crowding, store image, and shopping motives toward emotions and repurchase intention in the context
Simanjuntak, Megawati +3 more
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Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment [PDF]
, 2020 The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two
Panditharathna, R. +2 more
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Signaling effect of website usability on repurchase intention [PDF]
International Journal of Information Management, 2018 Abstract After-sale service quality is a key to differentiating an online seller from numerous others and attracting returning customers. However, new customers cannot readily discern the quality of unfamiliar sellers. Sellers often try to reduce the information asymmetry and signal their quality by ensuring good website interface usability ...
L. G. Pee 0001 +2 more
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THE EFFECT OF PROMOTIONAL COMMUNICATION MIX, PERCEIVED VALUES, AND BRAND IMAGE ON REPURCHASE INTENTION [PDF]
, 2023 The concept of promotion by Penta Helix collaboration communication approach is needed by companies to synergize with stakeholders in facing challenges during the COVID-19 pandemic.
Na’im, Tommy Ajrul, Yuliawati, Elly
core
How Do Value Co-Creation and E-Engagement Enhance E-Commerce Consumer Repurchase Intention? An Empirical Analysis [PDF]
, 2022 This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also examines the moderating role
Jebarajakirthy, Charles +3 more
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Journal of Management Small and Medium Enterprises (SME's), 2019 This study aims to analyze the influence of the Marketing Mix (Product, Price, Distribution and Promotion) on the Reguler Repurchase Intention. The method used in this study is a quantitative method that was done through data collection, interpretation ...
Markus Agustinus Foes +2 more
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