Results 21 to 30 of about 1,408 (149)
How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers [PDF]
Innovative Marketing, 2023 Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability.
Long Kim +4 more
doaj +1 more source
Online innovation and repurchase intentions in hotels: the mediating effect of customer experience [PDF]
International Hospitality Review, 2023 Purpose – This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach – Data was collected from 167 clients from a two-star hotel
George Kofi Amoako +2 more
doaj +1 more source
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThis study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample
Angelina Alicia, Nasar Buntu Laulita
doaj +1 more source
Predicting Consumer Repurchase Intentions to Shop Online
Journal of Computers, 2010 The World Wide Web (WWW) has rapidly evolved since its inception in 1990. The total value of purchased goods and online services reached 327 billion US dollars in 2002. Such exponential growth has influenced the establishment of electronic commerce. Understanding online consumers is important in today’s economy.
Chwen-Yea Lin +2 more
openaire +1 more source
EconomicaThis study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people.
Jumiatul Mulya, Vidyarini Dwita
doaj +1 more source
Anteseden Repurchase Intention Produk Sneakers
Jurnal Pendidikan Tambusai, 2023 Penelitian ini bertujuan untuk menganalisis pengaruh utilitarian benefits, hedonic benefits, dan CSR terhadap repurchase intention atas produk sneakers. Variabel bebas dalam penelitian ini adalah utilitarian benefits, hedonic benefits, dan CSR. Penelitian ini menggunakan model persamaan struktural (SEM) mengadopsi perangkat lunak SPSS-AMOS. Sampel yang
Farhan Ramadhan Alfarizi +1 more
openaire +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study examines the effects of product quality (X1) and service quality (X2) on repurchase intention (Y), with customer satisfaction (Z) as a mediating variable among customers of Gudang Aki Denpasar.
Nailun Ni'mah +3 more
doaj +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 The research purpose is to find significant effect of service quality (tangible, reliable, responsiveness, assurance, and empathy) on repurchase intention, through intervening variable of customer satisfaction at Bumi Musik Gemilang (BMG) recording ...
Henry Pranoto +3 more
doaj +1 more source
Factors affecting satisfaction and intention to repurchase retail banking services in Vietnam
Cogent Business & Management, 2022 Retail banking services of Vietnamese commercial banks are developing along with economic growth, improving the repurchase behavior of customers helps banks maintain a competitive edge in the market.
Dao Cam Thuy, Nguyen Ngoc Quang
doaj +1 more source
A general structural equation model of the emotions and repurchase intention in modern retail [PDF]
Management Science Letters, 2020 The major objective of this study is to analyze the effect of the shopping environment and situation as perceived by modern retail shoppers into perceived crowding, store image, and shopping motives toward emotions and repurchase intention in the context
Megawati Simanjuntak +3 more
doaj +1 more source