Results 21 to 30 of about 40,433 (266)

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND SECURITY TOWARD TRUST AND ITS IMPACT ON REPURCHASE INTENTION (SURVEY ON CUSTOMER OF ELEVENIA ONLINE WEBSITE)

Jurnal Riset Manajemen Sains Indonesia, 2015
The purpose of this research are to: examine empirically the effect of customer satisfaction to trust on customer, the impact of security to trust on customer, the impact of the customer satisfaction to repurchase intention on customer, the effect of ...
Mohammad Rizan, Kemal Abu Bakar, Basrah Saidani   +2 more
doaj   +1 more source

Pengaruh Experiential Marketing dan Social Media Marketing terhadap Repurchase Intention di Mediasi Brand Trust pada Instagram Samsung Indonesia di Surabaya

Journal of Management and Business Review, 2023
Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya, Lena Ellitan, Maria Mia Kristanti   +2 more
doaj   +1 more source

Pengaruh Perceived Ease Of Use Terhadap Repurchase Usefulness Dan Trust Sebagai Variabel Mediasi

Jurnal Manajemen Dan Kewirausahaan, 2018
The purpose of this study is to describe and analyze the direct and indirect effect of perceived ease of use, perceived usefulness, trust, and repurchase intention of customer Go-Jek online transportation in Malang.
Dyajeng Puteri Woro Subagio, Mugiono, Djumillah Hadiwidjojo   +2 more
doaj   +1 more source

PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAZADA DI DENPASAR

E-Jurnal Manajemen, 2020
Perkembangan teknologi dan internet telah mempermudah aktivitas manusia secara global baik dalam bidang ekonomi, pemerintahan dan gaya hidup manusia.
I Wayan Angga wiradarma, Ni Nyoman Rsi Respati   +1 more
doaj   +1 more source

GREEN TRUST MEMEDIASI GREEN PERCEIVED VALUE DAN GREEN PERCEIVED RISK TERHADAP GREEN REPURCHASE INTENTION

E-Jurnal Manajemen, 2021
ABSTRAK Global warming telah menjadi isu yang hangat diperbincangakan dan menyebabkan produsen menerapkan green marketing dalam bisnisnya. Penelitian ini bertujuan untuk menganalisis peran green trust dalam memediasi green perceived value dan green ...
Ni Putu Isma Cahyanti, Ni Wayan Ekawati
doaj   +1 more source

Measuring Repurchase Intention on Fashion Online Shopping [PDF]

SHS Web of Conferences, 2020
The internet has become one of many ways for consumers to shop. With the rapid development of internet connection, online shopping has become increasingly popular around the world. All forms of conveniences available through online businesses have lured consumers to switch from offline shopping to online slowly.
Syifa Johan Ivanna, Indriyani Ratih, Vincēviča-Gaile Zane   +2 more
openaire   +2 more sources

PENGARUH GAMIFICATION TERHADAP REPURCHASE INTENTION

Strategic : Jurnal Pendidikan Manajemen Bisnis, 2022
Penelitian ini bertujuan untuk mengetahui Pengaruh Gamification terhadap Repurchase Intention. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan.
Binardi, Adi, Rahayu, Agus, Amanah, Dita
openaire   +1 more source

Peran Customer Value dalam Memediasi Pengaruh Monetary Sacrifice dan Service Benefit Terhadap Repurchase Intention

Matrik, 2020
Repurchase intentions occur when service users or customers are satisfied and get what they need. This study aims to determine the effect of monetary sacrifice and service benefits on repurchase intention mediated by customer value.
Angga Cahya Qurananda, I Gusti Ayu Ketut Giantari   +1 more
doaj   +1 more source

PENGARUH TRUST TERHADAP ONLINE REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL MEDIASI: STUDI PADA GENERASI MILENIAL PENGGUNA TOKOPEDIA

Journal of Management Small and Medium Enterprises (SME's), 2023
This study aims to examine the influence of trust to repurchase intention with e-satisfaction as a mediating variable. This study uses an online survey designed to collect data from the millennial generation who have made at least two purchases at ...
Farisa Novita Puri, Fransisca Mulyono
doaj   +1 more source