Results 21 to 30 of about 1,462 (167)

Pengaruh Perceived Ease Of Use Terhadap Repurchase Usefulness Dan Trust Sebagai Variabel Mediasi

Jurnal Manajemen Dan Kewirausahaan, 2018
The purpose of this study is to describe and analyze the direct and indirect effect of perceived ease of use, perceived usefulness, trust, and repurchase intention of customer Go-Jek online transportation in Malang.
Dyajeng Puteri Woro Subagio, Mugiono, Djumillah Hadiwidjojo   +2 more
doaj   +1 more source

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers [PDF]

Innovative Marketing, 2023
Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability.
Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee   +4 more
doaj   +1 more source

Anteseden Repurchase Intention Produk Sneakers

Jurnal Pendidikan Tambusai, 2023
Penelitian ini bertujuan untuk menganalisis pengaruh utilitarian benefits, hedonic benefits, dan CSR terhadap repurchase intention atas produk sneakers. Variabel bebas dalam penelitian ini adalah utilitarian benefits, hedonic benefits, dan CSR. Penelitian ini menggunakan model persamaan struktural (SEM) mengadopsi perangkat lunak SPSS-AMOS. Sampel yang
Farhan Ramadhan Alfarizi, Arnolt Kristian Pakpahan   +1 more
openaire   +1 more source

Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample
Angelina Alicia, Nasar Buntu Laulita
doaj   +1 more source

Predicting Consumer Repurchase Intentions to Shop Online

Journal of Computers, 2010
The World Wide Web (WWW) has rapidly evolved since its inception in 1990. The total value of purchased goods and online services reached 327 billion US dollars in 2002. Such exponential growth has influenced the establishment of electronic commerce. Understanding online consumers is important in today’s economy.
Chwen-Yea Lin, Kwoting Fang, Chien-Chung Tu   +2 more
openaire   +1 more source

ETHICAL ETHNIC FASHION AND REPURCHASE INTENTION

, 2022
Abstract: This research aims to develop new constructs and indicators needed to investigate customer repurchase intentions by determining the effect of ethical ethnic fashion, subjective norm, and attitude as mediating variables by applying the Theory of Reasoned Action (TRA).
MALAHAYATI, JASMAN J. MA'RUF, PERMANA HONNEYTA LUBIS, SORAYANTI UTAMI   +3 more
openaire   +2 more sources

SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST

Economica
This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people.
Jumiatul Mulya, Vidyarini Dwita
doaj   +1 more source

The Effect of Product Quality and Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable (A Case Study at Gudang AKI Denpasar)

Indonesian Interdisciplinary Journal of Sharia Economics
This study examines the effects of product quality (X1) and service quality (X2) on repurchase intention (Y), with customer satisfaction (Z) as a mediating variable among customers of Gudang Aki Denpasar.
Nailun Ni'mah, Gusti Ngurah Joko Adinegara, Yeyen Komalasari, I Wayan Ruspendi Junaedi   +3 more
doaj   +1 more source

The Effect of Negative Brand Personality and Brand Hate on Non-Repurchase Intention With Protest Behavior as a Mediation Variable

Jurnal Manajemen Universitas Bung Hatta
This study aims to analyze the negative influence of brand personality and brand hate on non-repurchase intention, with protest behavior as a mediating variable among Oppo smartphone consumers.
Yasri Yasri, Muhammad Faisal
doaj   +1 more source

Factors Affecting Repurchase Intention

Jurnal Informatika Ekonomi Bisnis
This research endeavors to scrutinize the determinants influencing consumers' satisfaction for repurchasing intention on the Shopee platform, with customer satisfaction posited as an intermediary variable. Employing a quantitative methodology, data from respondents were collected through a google form survey.
Wanda Novita, Yandri Ardolof Toar
openaire   +1 more source