Results 191 to 200 of about 205,057 (304)

Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT We examine how the processing of social information for identity‐driven consumption choices is moderated by individual differences in the psychological management of multiple identities. We specifically show that consumers who experience their multiple identities as more incompatible—or low identity integrators—are less likely to conform to ...
Kathrin J. Hanek, Stephen M. Garcia
wiley   +1 more source

Aplicación web Restaurante Beatriz

open access: yes, 2019
Desarrollar una aplicación web que le permita al Restaurante Beatriz gestionar por medio de otro canal de comunicación con sus clientes los pedidos de bebidas y comidas. El presente proyecto de grado consiste en desarrollar una aplicación web para el Restaurante Beatriz que le permita abrir otro canal de servicio para sus usuarios, para que estos ...
Saldarriaga Córdoba, Sergio Andrés   +1 more
openaire   +1 more source

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

Development, content validity, and reliability of an instrument to assess the commercialization of food and beverages in school canteens in Brazil. [PDF]

open access: yesRev Bras Epidemiol
Borges LD   +8 more
europepmc   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Evaluation of Community Restaurants Linked to Government Food and Nutrition Safety Programs: A Scope Review. [PDF]

open access: yesFoods, 2023
Sousa MS   +4 more
europepmc   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

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