Results 161 to 170 of about 60,079 (265)

How Personal Pronouns Shape Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Communication often involves personal pronouns. Consumers, for example, frequently say “I love this restaurant” or “you'll enjoy those shoes.” How do first‐person (e.g., I) and second‐person (e.g., you) singular pronouns shape persuasion? Are communicators correct about which ones are more effective?
Wenyan Yin, Jonah Berger, Yanliu Huang
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Asymmetric Dishonesty in Markets: A Field Experiment on Male Sellers and Buyer Gender

open access: yesManagerial and Decision Economics, EarlyView.
ABSTRACT Dishonest behavior is a pervasive phenomenon that imposes substantial economic and social costs on society. While the literature extensively documents gender differences in who lies, far less attention has been paid to whether sellers discriminate in their dishonesty based on the gender of the buyer.
Zeev Shtudiner, Offer Moshe Shapir
wiley   +1 more source

Exact Methods for the Cumulative Capacitated Vehicle Routing Problem With Time Windows

open access: yesNetworks, EarlyView.
ABSTRACT This article studies the cumulative capacitated vehicle routing problem with time windows (CCVRPTW). The CCVRPTW consists of deciding the routing schedules for a set of homogeneous capacitated vehicles such that the latency, that is, the sum of the service start times at the customers, is minimized and the time windows as well as the vehicle ...
Alan Osorio‐Mora, Timo Gschwind
wiley   +1 more source

Identifying online only delivery food outlets in the North of England using data from food delivery apps. [PDF]

open access: yesBMC Public Health
Groves H   +12 more
europepmc   +1 more source

Urban wild meat and pangolin consumption across southern forested Cameroon: The limited influence of COVID‐19

open access: yesPeople and Nature, EarlyView.
Abstract Overexploitation of wildlife is pervasive in many tropical regions, and in addition to being a significant conservation and sustainability concern, it has received global attention given discussions over the origins of zoonotic disease outbreaks.
Franklin T. Simo   +8 more
wiley   +1 more source

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