ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim +2 more
wiley +1 more source
God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley +1 more source
Leveraging consumer behavior insights and information-based interventions to mitigate food waste in restaurant environments: a step toward sustainable food systems management. [PDF]
Li M, Xie T, Luo H, Xiang Z.
europepmc +1 more source
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku +2 more
wiley +1 more source
Adaptation and evaluation of the Nutrition Environment Measures Survey in Restaurants for the Spanish Mediterranean context (NEMS-R-MED). [PDF]
Trescastro-López EM +7 more
europepmc +1 more source
On‐Time Meal Delivery Assisted by Drone Resupply
ABSTRACT Ensuring timely delivery is crucial with the increasing competition in online meal delivery services. This requires the industry to adopt new technologies and the corresponding operational models, including the use of drones. Concerning the desired features of meal delivery, such as safety and reliability, we propose an operational model that ...
Wenqian Liu, Lindong Liu, Xiangtong Qi
wiley +1 more source
Policy on Paper compared with Policy in Practice: A Study of Healthy Default Beverage Implementation and Enforcement in the United States. [PDF]
Sundermeir SM +5 more
europepmc +1 more source
Shaping Decision Models for Stochastic Dynamic Optimization Problems via Reinforcement Learning
ABSTRACT With rising customer expectations and increasing computational potential, many transport, manufacturing, and production operations face real‐time decision making in stochastic dynamic environments. Decision makers must find and adapt complex plans that are effective now but also flexible with respect to future developments.
Florentin D. Hildebrandt +3 more
wiley +1 more source
Antimicrobial-resistant pathogens on the plate: A semi-quantitative hygiene risk evaluation of raw beef consumption in Ethiopia within a One Health context. [PDF]
Gebeyehu DT +4 more
europepmc +1 more source

