Results 171 to 180 of about 535,114 (313)

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

Adaptation and evaluation of the Nutrition Environment Measures Survey in Restaurants for the Spanish Mediterranean context (NEMS-R-MED). [PDF]

open access: yesFront Public Health
Trescastro-López EM   +7 more
europepmc   +1 more source

On‐Time Meal Delivery Assisted by Drone Resupply

open access: yesNaval Research Logistics (NRL), EarlyView.
ABSTRACT Ensuring timely delivery is crucial with the increasing competition in online meal delivery services. This requires the industry to adopt new technologies and the corresponding operational models, including the use of drones. Concerning the desired features of meal delivery, such as safety and reliability, we propose an operational model that ...
Wenqian Liu, Lindong Liu, Xiangtong Qi
wiley   +1 more source

Shaping Decision Models for Stochastic Dynamic Optimization Problems via Reinforcement Learning

open access: yesNetworks, EarlyView.
ABSTRACT With rising customer expectations and increasing computational potential, many transport, manufacturing, and production operations face real‐time decision making in stochastic dynamic environments. Decision makers must find and adapt complex plans that are effective now but also flexible with respect to future developments.
Florentin D. Hildebrandt   +3 more
wiley   +1 more source

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