Results 31 to 40 of about 43,295 (137)
Vertical control of a distribution network - an empirical analysis of magazines [PDF]
How does an upstream firm determine the size of its distribution network, and what is the role of vertical restraints? To address these questions we develop and estimate two models of outlet entry, starting from the basic trade-o¤ between market ...
Frank VERBOVEN, Stijn FERRARI
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Spartan Daily, September 27, 1985 [PDF]
, 1985 Volume 85, Issue 21https://scholarworks.sjsu.edu/spartandaily/7342/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
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Guide to the Erath Winery Collection [PDF]
, 2016 The collection was donated by Dick Erath, the founder of Erath Winery in Dundee, Oregon. The collection contains financial information about the winery, publicity found in newspapers and magazines, details of the winemaking process, multiple drafts of ...
Linfield College Archives
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The origins of marketing practice in Britain: from the ancient to the early twentieth century [PDF]
, 2017 Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing.
Hampshire Advertiser and Salisbury Guardian +8 more
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The effect of the state on the evolution of print media in European Mediterranean countries [PDF]
, 2009 The aim of this article is to analyze the role of the government in the evolution and development of print media in European Mediterranean countries. Specifically, it examines the cases of Portugal, Spain, Italy, and France.
Aguado Guadalupe, María Guadalupe de la Cruz +2 more
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Empirical research of attitudes towards organic food among Croatian consumers [PDF]
, 2011 Organic agriculture is a holistic production system, which sustains the natural soil activity, ecosystem and people. This new system is an answer by organic producers to unsustainability of capital intensive agriculture, characterized by mass production,
Brčić-Stipčević, Vesna +2 more
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Financial Benefits of Florida Generic Orange Juice Marketing [PDF]
The benefits to Florida orange growers of generic orange juice advertising are assessed using additive, nonlinear, regional econometric models, measuring the impact of category and brand marketing efforts on category demand while controlling for pricing ...
Canter, Neil, Thomas, Arthur M.
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The State of the News Media 2009 [PDF]
, 2010 Analyzes trends in all major media sectors, with a focus on new business models, social media, and political coverage. Includes special reports on citizen-based media, lessons from the election, and new ventures, as well as an online journalist ...
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New technologies for e-commerce [PDF]
, 2007 Today electronic commerce (e-commerce) has changed the way of doing business, and contributes significantly to economic activity. In any case, e-commerce is not a static field but it is always evolving in order to support new and more complex real ...
Herdon, Miklós, Péntek, Ádám
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Commercial publishing - a quiet life? Market power and performance on the Dutch market for consumer magazines [PDF]
The study analyses the Dutch market for consumer magazines. Magazines share a number of characteristics with other information goods: they are experience goods, non-rival, have high fixed and low marginal cost, and content can be subsidised or sponsored ...
Jacco Hakfoort, Jürgen Weigand
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