Results 41 to 50 of about 43,162 (137)
RETAIL MARKETING INSTRUMENTS – AN ANALYTIC APPROACH [PDF]
Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There
Assist. Ph.D Student Dan Cristian Dabija +2 more
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Vertical control of a distribution network - an empirical analysis of magazines [PDF]
How does an upstream firm determine the size of its distribution network, and what is the role of vertical restraints? To address these questions we develop and estimate two models of outlet entry, starting from the basic trade-o¤ between market ...
Frank VERBOVEN, Stijn FERRARI
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Spartan Daily, October 24, 2003 [PDF]
, 2001 Volume 121, Issue 40https://scholarworks.sjsu.edu/spartandaily/9906/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
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Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets? [PDF]
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers – this is especially severe in the US where 73% of their revenues are ...
Nadine Lindstädt, Oliver Budzinski
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Media Impact of Nutrition Information on Food Choice [PDF]
This study estimated the impact of nutrition information provided by popular media on consumers’ purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. The media index was constructed from multiple information sources by utilizing
Kinsey, Jean D., Shiratori, Sakiko
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The Role of Promotion in the Book Publishing Process [PDF]
, 1984 published or submitted for ...
Margolis, Esther
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"Don't Sell Things, Sell Effects": Overseas Influences in New Zealand Department Stores, 1909-1956
, 2003 In the years before World War II, New Zealand department stores became increasingly influenced by American ideas about salesmanship. This involved a shift away from British precepts about retailing, which discouraged initative by salespeople and ...
Roberts, Evan
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Influence of store attributes on shopping intentions in factory outlet malls [PDF]
, 2005 This paper examines the effect of eight types of consumer decision-making styles and shopping behaviour on future shopping intentions at factory outlet malls.
Good, Linda K., Wan Halim, Wan Zawiyah
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The Independent Contractor Status of Newspaper Carriers: Some Antitrust Questions [PDF]
, 2011 core +4 more sources