Results 41 to 50 of about 43,187 (137)
Special Libraries, February 1940 [PDF]
, 1940 Volume 31, Issue 2https://scholarworks.sjsu.edu/sla_sl_1940/1001/thumbnail ...
Special Libraries Association
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RETAIL MARKETING INSTRUMENTS – AN ANALYTIC APPROACH [PDF]
Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There
Assist. Ph.D Student Dan Cristian Dabija +2 more
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Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets? [PDF]
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers – this is especially severe in the US where 73% of their revenues are ...
Nadine Lindstädt, Oliver Budzinski
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Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted [PDF]
, 2012 Analyzes trends in advertising in twenty-two news operations, including shifts to digital advertising, use of consumer data to target ads, types of ads, and industries represented among advertisers by media ...
Amy Mitchell +3 more
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The Role of Promotion in the Book Publishing Process [PDF]
, 1984 published or submitted for ...
Margolis, Esther
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Media Impact of Nutrition Information on Food Choice [PDF]
This study estimated the impact of nutrition information provided by popular media on consumers’ purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. The media index was constructed from multiple information sources by utilizing
Kinsey, Jean D., Shiratori, Sakiko
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Influence of store attributes on shopping intentions in factory outlet malls [PDF]
, 2005 This paper examines the effect of eight types of consumer decision-making styles and shopping behaviour on future shopping intentions at factory outlet malls.
Good, Linda K., Wan Halim, Wan Zawiyah
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Spartan Daily, October 24, 2003 [PDF]
, 2001 Volume 121, Issue 40https://scholarworks.sjsu.edu/spartandaily/9906/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
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The Independent Contractor Status of Newspaper Carriers: Some Antitrust Questions [PDF]
, 2011 core +4 more sources