Results 1 to 10 of about 8,245 (182)

Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

Vértices, 2016
The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions.
Alline Sardinha Cordeiro Morais, Karen Márcia Carvalho Gomes, Lucas Ribeiro de Azevedo, Weydder de Almeida Pessanha   +3 more
doaj   +3 more sources

The “Retro” Trend in Marketing Communication Strategy of Global Brands [PDF]

Journal of Intercultural Management, 2015
Abstract The main objective of this article is to present the relevance and possibilities of using the “retro” trend in marketing communication strategy of global brands, taking into account intercultural environment of companies. In the article the examples of retro-communication of global brands are presented.
Grebosz, Magdalena, Pointet, Jean-Marc
openaire   +2 more sources

Value integration effects on evaluations of retro brands

Journal of Business Research, 2017
In light of a growing interest in the use of retro brands, which blend modern and traditional values, this study examines the relationship between value integration (VI) of consumers (perceived degree of overlap between conflicting values) on brand related outcomes such as brand choice and brand evaluations.
Döğerlioğlu Demir, Kıvılcım, Tansuhaj, Patriya, Cote, Joseph, Akpınar, Ezgi   +3 more
openaire   +4 more sources

The Local and the Global: Hokusai's Great Wave in Contemporary Product Design [PDF]

, 2012
This article examines the impact and significance of Hokusai’s so-called The Great Wave in contemporary product promotion and design. Arguably Japan’s first global brand, this influential 19th-century woodcut has been widely adopted to style and ...
Guth, Christine
core   +1 more source

Aligning identity and strategy: Corporate branding at British Airways in the late 20th century [PDF]

, 2009
Published as "Aligning identity and strategy: Corporate branding at British Airways in the late 20th century", California Management Review, 51(3), 6 - 23, 2009. © 2009 by the Regents of the University of California.
Balmer, JMT, Greyser, SA, Stuart, H
core   +2 more sources

The Role of Retro Brand Experience in Repurchase Intention and Brand Loyalty

International Journal of Research in Business and Social Science (2147- 4478), 2017
Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can be an important source of marketing work for the consumer. Few scientific
Fatih Pinarbasi, Ceyda Aysuna Türkyılmaz   +1 more
openaire   +1 more source

Making Old Cool: An Examination of Retro Branding in Sport [PDF]

, 2021
While there has been a “nostalgia boom” in the sport industry from the standpoint of apparel and branding, the interpretation of retro design components by sport consumers has been neglected by sport management scholars. The primary aim of this study was
Gordon, Brian S., Taniyev, Olzhas
core   +1 more source

'Cease and desist?' The persistence of Marlboro brand imagery in racing video games [PDF]

, 2020
Since 1972, Philip Morris (PM) has sponsored motorsports. Racing video games are a popular genre among youth and often emulate the branding of their real-life counterparts, potentially exposing youth to tobacco imagery. We examined racing video games for
Forsyth, Susan, McDaniel, Patricia A
core  

The production and consumption activities relating to the celebrity artist [PDF]

, 2015
This paper considers the impact of the celebrity artist on the associated production and consumption activities. It also considers the role which entrepreneurial marketing plays in helping to create the celebrity artist aura. The artist Thomas Kinkade is
Adorno T., Barnett R., Batey M., Baudrillard J., Baudrillard J., Baumgartner H., Bendix R., Benjamin W., Bourdieu P., Brown S., Burke K., Carson D., Cashmore E., Davis F., DeBord G., Dutton D., Elliott R., Falls S., Fillis I., Gagliardi P., Greenberg C., Holbrook M. B., Holbrook M. B., Holt D. B., Ian Fillis, Jameson F., Katz W., Kundera M., Lash S., Levi-Strauss C., MacCannell D., Marshall D., Marshall K. P., McCarthy P., McClelland J. S., McCracken G., McLuhan M., Olalquiaga C., Rojek C., Vasari G., Walker J. A., Weber M.   +41 more
core   +1 more source

Marketing, the past and corporate heritage [PDF]

, 2019
Argues for a more expansive conceptualisation of the past’s relevance in, and for, marketing. Such a differentiated approach to the past is pregnant with possibilities in terms of advancing scholarship apropos temporal agency in marketing along with ...
Augustine, Fraser J.T., Hartley L.P., Herbrand N.O., Hobsbawm E.J., John M. T. Balmer, Kenny A., Koselleck R., Koselleck R., Kühberger C., Lowenthal D., Lowenthal D., Mario Burghausen, Ricoeur P., Ricoeur P., Schug A., White H.V., White H.V., Zerubavel E.   +18 more
core   +1 more source