Qualitative analysis of young adult ENDS users' expectations and experiences. [PDF]
ObjectivesDespite extensive research into the determinants of electronic nicotine delivery system (ENDS) uptake, few studies have examined the psychosocial benefits ENDS users seek and experience.
Hoek, Janet +2 more
core +2 more sources
CIM - Analysis and Decision Case Study - Titan Industries (India) [PDF]
An International Marketing Case Study aimed at practising Professional Marketing Managers in the U ...
Kilburn, David
core
Girl Power's Last Chance?:Tavi Gevinson, Feminism, and Popular Media Culture [PDF]
This paper focuses on Tavi Gevinson, the teenage fashion blogger-turned-editor in chief of the online magazine Rookie, as a case study with which to interrogate the production and circulation of feminist politics within a ‘post-girl power’ era.
Alvarez Ana Cecilia +10 more
core +1 more source
Chartered Institute of Marketing Case Study - Analysis and Decision - Titan Industries [PDF]
A workshop for practising marketing managers to prepare them for the highest professional qualification in ...
Kilburn, David
core
Profit and purpose: the case for sustainable luxury fashion [PDF]
The development of the fashion industry into a large-scale multinational operation and the resulting potential for damage to planet and people has attracted the attention of environmental and social activists since at least the 1960s, but consumers on ...
Radclyffe-Thomas, Natascha
core +2 more sources
Smells like teen spirit: Channelling subcultural traditions in contemporary Dr Martens branding [PDF]
In 2012, the Dr Martens footwear company announced profits of £22 million with a 230% rise in sales from 2011–2012. In the light of this achievement, this paper will investigate the ideologies behind recent marketing campaigns – ‘First and Forever’ (A/W ...
Davies, Cath
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Exploring the Feasibility of Converting the Mardi Gras Hotel and Casino into a Casino Boutique Hotel
Introduction: The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel ...
Brennan, Patrick
core +1 more source
Specific AAV2/PHP.eB-mediated gene transduction of CA2 pyramidal cells via injection into the lateral ventricle. [PDF]
Okamoto K +9 more
europepmc +1 more source
Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World [PDF]
This study explores brand identity, brand image and their relationship within the modern film brand of J.K. Rowling’s Wizarding World (JKRWW). The research builds upon literature into media and film brands (e.g.
Jordan, L., Quest, J.
core
This study investigates the effects of retro-themed content, emotional resonance, and brand consistency on customer re-engagement. Using a structured questionnaire adapted from established scales, data were collected from 300 respondents and analyzed through descriptive statistics, reliability testing, confirmatory factor analysis, and multiple ...
Gatot Wijayanto, Bambang Purwoko
openaire +1 more source

