Results 181 to 190 of about 547 (215)

How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

2020
MSc in Marketing and ...
Pihl, Rasmus, Svensson, Alexander
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The Effect of Retro Logo Attributes of Domestic Sports Brand on Brand Image, Brand Attitude and Purchase Intention: A Case Study of PROSPECS

Korean Journal of Sports Science, 2019
The purpose of this study was to analyze the effects of the retro logo attributes of domestic sports brand on band image, brand attitude, and purchase intentions. Total 250 questionnaires were distributed and 235 samples were used for practical analysis.
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The effect of value network integration on evaluations of modern, classic and retro brands

2010
This dissertation fills an important gap in the consumer value and brand literature by demonstrating that value network integration (defined as the perceived overlap between two value networks modernism and conventionalism) might have important effects on consumers evaluations of modern, classic and retro brands. In essence, it is an investigation into
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Nostalgic Play of Marketing: Retro Branding

2008
Marketing efforts for the reinstatement of the forgotten brands can be analyzed within the framework of retro marketing that is developed through the synthesis of old/historical and new / contemporary cultural and social elements. Such marketing strategies are mostly directed towards a target of over mid-age consumers or postmodern individuals who are ...
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Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

2021
Günümüzün rekabet dünyasında tüketicilerin zihinlerinde marka algısı oluşturmak isteyen her işletmenin, marka ile tüketici arasında güçlü bağ oluşturacak stratejiler geliştirmesi oldukça önemlidir. Markaların birbirini taklit ettiği, abartılı reklamların oldukça bol olduğu, verilmek istenen mesajdan çok tüketicileri eğlendirmeye yönelik reklamların ...
TOKSARI, Murat, AYDAR, Amine Feyzanur
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Developing a retro brand community: Re‐releasing and marketing anti‐apartheid protest music in post‐apartheid South Africa

Consumption Markets & Culture, 2008
1980s South Africa was a constrained context within which to produce protest music. Apartheid censorship prevented protest music from reaching a mass market. This was an especially dire situation for white protest musicians who (unlike black musicians) were restricted by a small potential audience and also limited by the cultural boycott, precluding ...
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The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal

Journal of Marketing Management, 2022
Pei-Chi Chen
exaly  

Communication Effects of Product-Category Fit of Retro Brands

The Treatise on The Plastic Media, 2021
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The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal

Journal of Marketing Management, 2021
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Nostalgia for the Past: The Impact of Retro Advertisements Shared on Social Media on Brand Relationships and Purchase Intentions

Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
Purpose: The aim of this study is to examine the impact of retro product advertisements shared on social media on consumers' brand relationships and purchase intentions. Specifically, it seeks to understand how these advertisements influence consumers' perceptions of credibility, quality, and ease of understanding, and how these perceptions, in turn ...
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