Results 81 to 90 of about 37,524 (203)
Digital Twin (DT) technology enhances building energy efficiency by enabling continuous monitoring, predictive maintenance, and operational optimization within Building Energy Management Systems. Through real‐time data integration and simulation, DTs provide dynamic feedback loops that optimize performance, reduce operational costs, and improve ...
Suqi Wang +6 more
wiley +1 more source
This study compares the economic performance of exclusion netting and organic pesticides for managing spotted wing drosophila (Drosophila suzukii). Results highlight the trade‐offs in revenue and cost, providing insights into sustainable pest management strategies that balance economic viability and effectiveness for small fruit growers.
Ella Hoyoung Kwon +8 more
wiley +1 more source
A structural model to examine the antecedents and consequences of customer with experiential brands [PDF]
Despite the increasing attention towards customer experience, empirical research to explain this notion, its antecedents and its consequences is still limited.
Ismail, AR, Melewar, TC
core
Enhancing data justice in community‐led conservation: A case study from Indonesian Borneo
Abstract Biodiversity conservation is undergoing a process of datafication, driven by calls for evidence‐based conservation and rapid technological advances. These developments promise to enhance conservation efforts, but they also raise ethical questions.
Paul Hasan Thung +4 more
wiley +1 more source
Aesthetic Dissonance. On Behavior, Values, and Experience through New Media. [PDF]
Aesthetics is thought of as not only a theory of art or beauty, but also includes sensibility, experience, judgment, and relationships. This paper is a study of Bernard Stiegler’s notion of Aesthetic War (stasis) and symbolic misery. Symbolic violence is
Mróz, Adrian
core
Colour & Trend Forecasting in a Sustainable World [PDF]
This paper challenges the underlying philosophy of the colour and trend forecasting sector and the process currently used to market and promote trends that are contributing to excessive mass consumer consumption and the mass production of devaluing ...
Cassidy, Tracy Diane
core
From ‘Spiral Scratch’ to PledgeMusic: The Birth & Rebirth of Punk Culture’s Entrepreneurial Spirit [PDF]
Punk has come a long way from its prematurely declared death in the early-1980s to being not-so-dead after all in the 1990s to still being ‘alive, loud and kicking' today.
Wohlfeil, Markus
core
Pazarlamanın nostaljik oyunu: Retro markalama / Nostalgic play of marketing: Retro branding
Unutulmuş markaların canlandırılması ve yeniden revaç bulması amacıyla geliştirilen pazarlama çabaları, eski ve yeninin bir sentezini sunan retro markalama kapsamında ele alınmaktadır. Bu kapsamda, geçmiş deneyimlerini yeniden yaşamak isteyen orta yaş ve üzeri tüketicilerle birlikte, geçmişle bağlar kurmak isteyen post modern bireyler hedeflenmektedir.
openaire +1 more source
El vínculo entre percepción y nostalgia en el retro marketing. Estudio de caso: Gucci.
El retro marketing se ha convertido en un elemento esencial, y se ha revelado un factor clave para distintas marcas que predominan en el mercado. Desde que el término fue acuñado por Simon Reynolds, al inicio del siglo XXI, el concepto ha evolucionado y se ha aplicado a diferentes ámbitos desde la sociología hasta el marketing moderno.
Solís Gutiérrez, Teresa Paulette +1 more
openaire +1 more source
The Beatles, dai videoclip agli spot pubblicitari [PDF]
A cinquant’anni dal loro primo successo ed a quaranta dal loro scioglimento, i Beatles rimangono il più grande fenomeno musicale del loro secolo e continuano ad avere grande importanza nel panorama culturale del nostro tempo. A prescindere dal costante
Ambrosi, Eugenio
core +1 more source

