Results 101 to 110 of about 1,591 (196)
Retro-marketing in the Republic of Korea and its potential for Czech companies
This bachelor's thesis analyzes retro-marketing in South Korea and its potential for Czech companies. The theoretical part defines the basic concepts, describes the specifics of Korean culture and the historical context.
Rozkošná, Lenka
core +1 more source
Producing scarcity : an investigation of the retro market
, 2004 This thesis is concerned with social construction of value embedded in material objects through an investigation of the retro market; an exclusive second-hand market in 20th century designer furniture. Based on fieldwork conducted in London; one of several urban locations in which this market is to be found, I propose that the retro market is of ...
openaire +1 more source
Repackaging the past: Nostalgia as a Strategic Lever in Retro-Marketing in the Digital Era
Abstract In an era of media saturation and consumer skepticism, retro-marketing has re-emerged as a strategic branding approach, leveraging nostalgia to foster emotional resonance and differentiation. Rooted in aesthetic and symbolic references to the past, this strategy draws on a complex emotional register that links memory, identity, and consumer ...
IHIS AMINA, NAOUI FOUAD
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Pazarlamanın nostaljik oyunu: Retro markalama / Nostalgic play of marketing: Retro branding
, 2016 Unutulmuş markaların canlandırılması ve yeniden revaç bulması amacıyla geliştirilen pazarlama çabaları, eski ve yeninin bir sentezini sunan retro markalama kapsamında ele alınmaktadır. Bu kapsamda, geçmiş deneyimlerini yeniden yaşamak isteyen orta yaş ve üzeri tüketicilerle birlikte, geçmişle bağlar kurmak isteyen post modern bireyler hedeflenmektedir.
openaire +1 more source
Reproxalap ‐ A Novel Treatment Option for Allergic Conjunctivitis – A Comprehensive Narrative Review
Health Science Reports, Volume 9, Issue 6, June 2026.ABSTRACT Background and Aims Allergic conjunctivitis is a prevalent, immune‐mediated hypersensitivity disorder of the ocular surface affecting 10%–20% of the global population. Current therapeutic options, while effective to some extent, are often limited by side effects and inconsistent efficacy.
Sanila Mughal +7 more
wiley +1 more source
Brand rejuvenation strategy from a retro marketing perspective: A phenomenon study
, 2022 Markalar her geçen gün yoğunlaşan rekabet ve artan rakipler nedeniyle piyasaya tutunmak ve kâr marjlarını devam ettirebilmek için yeni stratejilere ihtiyaç duymaktadır.
Şengel, Arda
core
Pharmacoepidemiology and Drug Safety, Volume 35, Issue 6, June 2026.ABSTRACT Background The applicability of spontaneous reporting systems such as the US Food and Drug Administration Adverse Event Reporting System (FAERS) to detect cannabis‐related safety signals remains unclear due to the potential for discrepant reporting patterns between pharmaceutical and non‐pharmaceutical cannabis‐derived products (CDPs ...
Priscilla O. M. V. Lopes +2 more
wiley +1 more source
UPAYA MENINGKATKAN REVISIT INTENTION TAMU MELALUI RETRO MARKETING DI SAVOY HOMANN BIDAKARA HOTEL : Survei Pada Wisatawan sebagai Tamu lndividu yang Menginap di Savoy Homann Bidakara Hotel Bandung [PDF]
, 2014 Bandung merupakan ibu kota Jawa Barat yang memang menjadi salah satu pilihan wisatawan yang ingin melakukan kegiatan berwisata. Pengembangan pariwisata di kota Bandung salah satunya dengan pengembangan produk wisata, yaitu akomodasi, amenities ...
Endah Fitriyani, -
core
Creating Home Territories During Housing Relocation: Affects and Activity Rhythms
Area, Volume 58, Issue 2, June 2026.ABSTRACT This paper expands understandings of home by developing the concept of home territory to comprehend the experiences of older adults who experienced housing relocation and how they reconstituted a sense of home. The study draws on the experiences of 41 older adults who underwent the Selective En bloc Redevelopment Scheme (SERS) in Singapore ...
Siyao Gao, Elaine Lynn‐Ee Ho
wiley +1 more source
British Journal of Industrial Relations, Volume 64, Issue 2, Page 286-298, June 2026.ABSTRACT The debate on whether national industrial relations (IR) are experiencing convergence is a long‐standing one. Recently, scholars argue that we are witnessing a neoliberal convergence of national IR, understood as an increase in employers’ discretion.
Vincenzo Maccarrone
wiley +1 more source