Retro-marketing to Generation Y: Selling Study Abroad to Students
In 2007/8, a ‘new’ UK university business school sent ten students from a single internationally-focussed programme to study abroad. In 2013/14, almost three hundred students from across the board applied to go abroad the following year.
Lichy, Jessica, Pearce, Alison
core
Advances, Overuse, and Shared Decision-Making in Abdominal Wall Surgery. [PDF]
López-Cano M, García-Alamino JM.
europepmc +1 more source
Retro marketing e inovação empresarial em Portugal
Quando se começou a estudar o retro marketing no final do século XX, temeu-se que se tratasse apenas de uma obsessão dos gestores de marketing pelo passado. No entanto, a atenção do marketing pelo passado e pela nostalgia a ele associado não desapareceu e parece ganhar importância. As empresas vêm no retro marketing uma estratégia muito menos arriscada
openaire +1 more source
Old and new approaches to marketing. The quest of their epistemological roots
In recent years the marketing discipline faced a considerable increase in the number of approaches. Some of the new "labels" are probably just new names advertised to sell old products.
Volpato, Giuseppe, Stocchetti, Andrea
core
Relaunching arcade games: game nostalgia and collective memory practice for China's first-generation players. [PDF]
Li J, Zhao Z, Guo J.
europepmc +1 more source
Network pharmacology combined with metabolomics to explore the mechanism for Lonicerae Japonicae flos against respiratory syncytial virus. [PDF]
Ding J +6 more
europepmc +1 more source
Selection of Endothelin Receptor Antagonists in the Treatment of Pulmonary Arterial Hypertension: A Comprehensive Narrative Review. [PDF]
Habib NG +4 more
europepmc +1 more source
Introducing the Mesh Integration (MINT) Index: a standardised ratio scale for assessing in vivo hernia mesh performance. [PDF]
Young E +5 more
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How Foods and Beverages Are Promoted Online: A Content Analysis of the Digital Food Environment in China. [PDF]
Chen J, Du Y, Rui JR.
europepmc +1 more source
Adverse Events and Immunization Errors Following a Mass Immunization Campaignwith TAK-003 in Dourados, Brazil: A Post-Marketing Safety Surveillance Analysis. [PDF]
Anschau LCK +9 more
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