PENGARUH RETRO MARKETING TERHADAP KEPUTUSAN MENGINAP DI ROYAL AMBARRUKMO YOGYAKARTA (Survei pada wisatawan sebagai tamu individu yang menginap di Royal Ambarrukmo Yogyakarta) [PDF]
Yogyakarta merupakan salah satu destinasi wisata yang masih digemari di Indonesia. Hal ini dibuktikan dengan pesatnya pertumbuhan hotel yang didirikan di Yogyakarta.
Andriani Mega Puspita, -
core
From Everyman to Hamlet: A Distant Reading
Abstract The sixteenth century sees English drama move from Everyman to Hamlet: from religious to secular subject matter and from personified abstractions to characters bearing proper names. Most modern scholarship has explained this transformation in terms originating in the work of Jacob Burckhardt: concern with religion and a taste for ...
Vladimir Brljak
wiley +1 more source
Spores of Displacement: Legal Geographies of Mould, Evidence and Housing Precarity
Short Abstract This article develops a legal geography of mould by examining how damp and disrepair become legal, evidentiary and spatial objects within rental disputes and eviction proceedings in Germany. Drawing on ethnographic research across more than 200 district court hearings, it shows how mould enters the courtroom not primarily as a ...
Sarah Klosterkamp
wiley +1 more source
Retro marketing – O caso FAMEL
Retro branding has emerged as a relevant strategy for updating historical brands and influencing consumer behavior. However, the way in which different levels of nostalgic evocation and brand heritage influence brand attitude and purchase intention remains under-explored.
openaire +1 more source
Retro marka deneyiminin, yeniden satın alma niyeti ve marka bağlılığı yaratmadaki rolü
Yoğun bir değişim ve dönüşüm süreçleri içinden geçen dünyamızda, retro pazarlama, retro marka ve nostalji pazarlaması gibi kavramlar son yıllarda gündeme gelen önemli konulardır. Geçmiş dönemlere duyulan özlem, pazarlama çalışmalarının tüketiciye yönelik
Pınarbaşı, Fatih
core
Adolescents' Views on Preventing Youth Cannabis Marketing Exposure: A Concept Mapping Approach. [PDF]
Moreno MA +5 more
europepmc +1 more source
Adoption of Really New Products : Retro Appearance and the Bandwagon Effect
The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products.
Varnalı, Kaan, +2 more
core
International marketing: the issues
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Paliwoda, S.J.
core
Safety and effectiveness of voxelotor in individuals with sickle cell disease in the RETRO and PROSPECT US registries. [PDF]
Andemariam B +11 more
europepmc +1 more source
Transbronchial cryobiopsy for peripheral pulmonary lesions using ultrathin bronchoscopy: a narrative review. [PDF]
Sumi T, Oki M.
europepmc +1 more source

