Results 61 to 70 of about 22,389,137 (236)

A Rhetorical Analysis of the Discourse of Advertising Herbal Medicine in Southwestern Nigeria

open access: yes, 2013
This paper examines the persuasive strategies of advertising herbal medicine in southwestern Nigeria. With recourse to the rhetorical model of analysis, the article identifies and discusses the propaganda techniques/rhetorical strategies in the discourse
A. Adegoju
semanticscholar   +1 more source

INVESTMENTS IN DEVELOPMENT OF SUPPLY CHAINS

open access: yesСтратегические решения и риск-менеджмент, 2018
The problems of investment in the development of supply chains are considered. The trends that are characteristic of investment processes in the industry are investigated, and problems of investing in the supply chain are highlighted, namely, the lack of
E. A. Balchik   +2 more
doaj   +1 more source

From rhetoric to action, a constitutional analysis of populism [PDF]

open access: yesGerman Law Journal, 2018
AbstractThe article considers populism not as common ideology but as a common strategy for implementing various distinct ideologies. Constitutional democracy and populist strategy are inherently connected. Populist strategies develop a specific rhetoric which takes root in the features of constitutional democracy.
openaire   +6 more sources

Getting Your Ad Banned to Bring the Message Home? A Rhetorical Analysis of an Ad on the US National Debt

open access: yes, 2012
A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously (both) the basics of the method we have developed to integrate theories about ...
P. Hoven
semanticscholar   +1 more source

Aspectos retóricos da ária Quia respexit humilitatem, do Magnificat em Ré maior de J. S. Bach BWV 243 Rhetorical aspects of the aria Quia respexit humilitatem, from Magnificat in D major by J. S. Bach BWV 243

open access: yesPer Musi, 2008
A Retórica teve um papel essencial na produção artística do século XVI ao século XVIII ao ditar sistematicamente a estruturação formal e a utilização de elementos figurativos em um discurso para fortalecer sua eloqüência.
Isabela de Figueiredo Santos
doaj   +1 more source

The Limits of the Rhetorical Analysis of Science

open access: yesPoroi, 2016
Three case studies explore the limits of the rhetorical analysis of science. The first is a case in which scientific facts and theories eventually reach a stage where they are beyond argument and, as a consequence, beyond rhetorical analysis. The second is a case where a work is scientific, that is, moving toward facts and theories beyond argument and ...
openaire   +2 more sources

Impossibly good looks: A pragma-ontological approach to unearthing the latent rhetorical structure of anti-ageing advertising discourse

open access: yesSign Systems Studies, 2018
This paper aims at unearthing the appeals, the argumentative schemes and the modes of rhetorical configuration that make up the rhetorical structure of the anti-ageing skin care product category’s print advertising discourse.
George Rossolatos
doaj   +1 more source

The Historical Approach to New Testament Rhetorical Criticism: A Rhetorical Analysis of 1 Corinthians 15

open access: yesReligions
The historical approach to New Testament rhetorical criticism uses ancient Greco-Roman rhetorical theory and practice to better understand the rhetoric and rhetorical context of the New Testament.
Timothy J. Christian
doaj   +1 more source

Stylistic Redundancy and Wordiness in Introductions of Original Empirical Studies: Rhetorical Risks of Academic Writing

open access: yesJournal of Language and Education
Background: The introduction of a research article plays a central role in shaping scientific argumentation. However, this section is often especially prone to stylistic overload, which can obscure the clarity of the author’s position.
Elena Tikhonova   +2 more
doaj   +1 more source

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