Results 51 to 60 of about 841 (162)
The authors of the psalms implemented body rhetoric, especially the notion of the whole body as the ideal body, in the various genres of psalms, with specific purposes in mind. The whole body as ideal body served as a defining paradigm within the ancient Israelite culture.
Wessels, Cornelius J.J. +1 more
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Narrative Unreliability as a Literary Device and Reception Shift
The primary aim of the article is to gain a better understanding of narrative unreliability as a literary device in reception perspective. While previous studies have focused mainly on textual incongruities, argued for an encoded strategy on the part of
Aliona Matiychak
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The Rhetorical Dimension of Printed Advertising: a Discourse-Analytical Approach
The study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–.
Raquel Segovia
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The generic characteristics of the entrepreneurial pitch (i.e., a short persuasive oral presentation to garner funding from investors) have been the focus of considerable interest in business communication studies for some decades now.
Mercedes Díez Prados
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Ji-Yoon Hong, Hyunsook Yoon
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The Use of Genre-Based Cycle with L1 Rhetorical Structure in L2 Writing Class: An Exploratory Study
<p><em>This paper demonstrates the systemic functional approach (SFL) with the L1 rhetorical structure in a genre-based writing class and then examines the effectiveness of this study’s approach in developing Chinese EFL writers’ competence in writing argumentative essays.
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A Genre-Based Study on Disciplinary Rhetorical Structures in Research Articles
The research articles (RA), recognized as a prestigious genre, serve as a primary arena for the dissemination of knowledge and the establishment of academic reputation. Consequently, the analysis of RA structures has garnered substantial attention from scholars, particularly within the fields of discourse analysis and English for Academic Purposes (EAP)
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The Rhetoric of Pravda Editorials : A Diachronic Study of a Political Genre
The present study considers the diachronic changes that took place in Soviet political discourse as reflected in six selections of Pravda editorials from the 1920s through the 1950s, as well as slogans and headlines in that newspaper from 1917 through 1933.
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Based on two appeal letters from (i) Oxfam Hong Kong and (ii) Hong Kong Committee For United Nations Children's Fund (UNICEF), this paper aims to study the rhetorical choices of promotion and structural moves of two appeal letters, exploring whether the philanthropic discourse can be viewed in line with the promotional genre.
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Student writing in the engineering curriculum: discursive rhetorical model of the laboratory report genre in Spanish. [PDF]
Sologuren E.
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