Results 51 to 60 of about 841 (162)

The rhetorical purpose of Israel's notion of the 'whole body' as the ideal body in the psalms: A comparative study of selected psalms from four different genres

open access: yesVerbum et Ecclesia, 2013
The authors of the psalms implemented body rhetoric, especially the notion of the whole body as the ideal body, in the various genres of psalms, with specific purposes in mind. The whole body as ideal body served as a defining paradigm within the ancient Israelite culture.
Wessels, Cornelius J.J.   +1 more
openaire   +4 more sources

Narrative Unreliability as a Literary Device and Reception Shift

open access: yesPitannâ Lìteraturoznavstva, 2019
The primary aim of the article is to gain a better understanding of narrative unreliability as a literary device in reception perspective. While previous studies have focused mainly on textual incongruities, argued for an encoded strategy on the part of
Aliona Matiychak
doaj   +1 more source

The Rhetorical Dimension of Printed Advertising: a Discourse-Analytical Approach

open access: yesCultura, Lenguaje y Representación, 2014
The study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–.
Raquel Segovia
doaj  

Genre literacy transfer from the business to the social entrepreneurial pitch: A proposal for macrostructure and rhetorical strategies

open access: yesCírculo de Lingüística Aplicada a la Comunicación
The generic characteristics of the entrepreneurial pitch (i.e., a short persuasive oral presentation to garner funding from investors) have been the focus of considerable interest in business communication studies for some decades now.
Mercedes Díez Prados
doaj   +1 more source

The Use of Genre-Based Cycle with L1 Rhetorical Structure in L2 Writing Class: An Exploratory Study

open access: yesStudies in English Language Teaching, 2016
<p><em>This paper demonstrates the systemic functional approach (SFL) with the L1 rhetorical structure in a genre-based writing class and then examines the effectiveness of this study’s approach in developing Chinese EFL writers’ competence in writing argumentative essays.
openaire   +3 more sources

A Genre-Based Study on Disciplinary Rhetorical Structures in Research Articles

open access: yes
The research articles (RA), recognized as a prestigious genre, serve as a primary arena for the dissemination of knowledge and the establishment of academic reputation. Consequently, the analysis of RA structures has garnered substantial attention from scholars, particularly within the fields of discourse analysis and English for Academic Purposes (EAP)
openaire   +1 more source

The Rhetoric of Pravda Editorials : A Diachronic Study of a Political Genre

open access: yes, 2007
The present study considers the diachronic changes that took place in Soviet political discourse as reflected in six selections of Pravda editorials from the 1920s through the 1950s, as well as slogans and headlines in that newspaper from 1917 through 1933.
openaire   +1 more source

Philanthropic Discourse vs Promotional Genre: To Study the Rhetorical Choices of Promotion and Structural Moves of Two Appeal Letters in Hong Kong

open access: yesInternational Journal of Applied Linguistics and English Literature, 2016
Based on two appeal letters from (i) Oxfam Hong Kong and (ii) Hong Kong Committee For United Nations Children's Fund (UNICEF), this paper aims to study the rhetorical choices of promotion and structural moves of two appeal letters, exploring whether the philanthropic discourse can be viewed in line with the promotional genre.
openaire   +2 more sources

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