Results 31 to 40 of about 39,323,268 (265)

Marketing Education through the lens of S-D Logic [PDF]

open access: yes, 2012
This paper provides a theoretical contribution to the marketing literature by exploring ‘value creation' and ‘value in use' as applied to marketing education and from a service-dominant logic perspective.
Lynch, J., Egan, J.
core  

Finite RDP-algebras : duality, coproducts and logic

open access: yes, 2011
The variety of RDP-algebras forms the algebraic semantics of RDP-logic, the many-valued propositional logic of the revised drastic product left-continuous triangular norm and its residual.
D. Valota, S. Bova
core   +1 more source

Energy-Efficient Fuzzy-Logic-Based Clustering Technique for Hierarchical Routing Protocols in Wireless Sensor Networks

open access: yesSensors, 2019
In wireless sensor networks, the energy source is limited to the capacity of the sensor node’s battery. Clustering in WSN can help with reducing energy consumption because transmission energy is related to the distance between sender and receiver ...
Abdulmughni Hamzah   +3 more
doaj   +1 more source

What can functional transcranial Doppler ultrasonography reveal about the cerebral lateralization of writing

open access: yesFEBS Letters, EarlyView.
Which brain hemisphere controls writing? This review synthesizes all five functional transcranial Doppler studies of writing (handwriting and typing) published to date in adults and children. Right‐handers show left‐hemispheric dominance for the linguistic component of writing (written word generation), whereas findings for left‐handers remain ...
Marietta Papadatou‐Pastou
wiley   +1 more source

An outer membrane vesicle‐associated two‐track model for enterotoxigenic Bacteroides fragilis oncogenesis

open access: yesMolecular Oncology, EarlyView.
Enterotoxigenic Bacteroides fragilis is a gut bacterium linked to bowel cancer. We propose that its toxin acts along two routes: at the cell surface, cutting the adhesion protein E‐cadherin and triggering inflammation; and inside the cell, delivered by bacterial vesicles, switching on NOD1 and cancer stem cell programs.
Kangchan Choi   +2 more
wiley   +1 more source

Managing Innovation From an S-D Logic Perspective [PDF]

open access: yes
Innovation has traditionally been studied under a goods-dominant (G-D) logic perspective, focusing on product designs and innovations in production, manufacturing, and traditional value chain functions.
Gregory, G ; https://orcid.org/   +5 more
core   +1 more source

Directed evolution of enzymes at the crossroads of tradition and innovation

open access: yesFEBS Open Bio, EarlyView.
An iterative cycle of data‐driven enzyme optimization comprising four stages: genetic diversification of a template enzyme, expression of protein variants, high‐throughput evaluation, and machine‐learning‐guided redesign of the next variant library.
Maria Tomkova   +2 more
wiley   +1 more source

Value in S-D logic and economics: Towards a common understanding [PDF]

open access: yes, 2011
Traditionally, economics has had a strong influence on marketing theory. The emergence of service-dominant logic (S-D logic) has challenged this position, based on a seemingly fundamental disagreement about the determination and meaning of value. This
Stevik, Kristin
core  

Coopetition with the Industrial IoT: A Service-Dominant Logic Approach

open access: yesApplied System Innovation
: This research addresses the critical gap in enabling effective coopetition networks through technological innovation with the development of Cockpit4.0+, an Industrial Internet of Things (IIoT) artefact tailored for small- and medium-sized enterprises (
Agostinho da Silva   +1 more
doaj   +1 more source

Evaluating GenAI‐produced feedback on undergraduate bioscience essays against good higher education feedback practice

open access: yesFEBS Open Bio, EarlyView.
This pilot study investigates the potential of Generative AI to provide formative feedback to students. ChatGPT was prompted to provide feedback on Year 1 Bioscience essays, which were evaluated against established good feedback practices. GenAI‐authored feedback had useful elements, but was limited in scope. GenAI may have potential to provide instant,
Annabel Court   +3 more
wiley   +1 more source

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