Results 121 to 130 of about 895,122 (310)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
Marketing Innovation through Price [PDF]
The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline.
Adrian Micu, Angela Eliza Micu
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Agribusiness, EarlyView.ABSTRACT Climate variability is affecting the productivity, profitability, and resilience of smallholder dairy producers in developing countries. The adoption of climate‐smart (CS) dairy practices has been promoted to mitigate these negative effects. However, while interest in dairy CS practices is growing, empirical evidence on their adoption patterns
Mercy Mburu +4 more
wiley +1 more source
JourneyThis research aims to find out how to implement an effective cross-selling strategy in increasing product sales at Dwidaya Tour Summarecon Mall Serpong, identify supporting and inhibiting factors in its implementation, and understand customer ...
Eren Rivabelle, Feronika Berutu
doaj +1 more source
Towards a Theory of Regional Multinationals: A Transaction Cost Economics Approach [PDF]
This paper develops new theory to help explain the recent empirical work that demonstrates the profound lack of global sales, with 320 of the 380 largest firms in the world averaging 80% of their sales within their home region. Transaction cost economics
Alain Verbeke, Alan M. Rugman
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Work Organisation and Innovation - Case Study: Elica, Italy [PDF]
, 2013 [Excerpt] The case chosen is an example of an Italian manufacturing company which has adopted a strategy of innovation through employee participation.
Allinson, Becky +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence of marketing strategies and competitiveness on sales performance in the digital era among tofu MSMEs (Micro, Small, and Medium Enterprises) in Sukabumi City.
Elisa Fitria, Erry Sunarya, Resa Nurmala
doaj +1 more source
A Perspective on Regional and Global Strategies of Multinational Enterprises [PDF]
It is widely accepted that multinational enterprises (MNEs) are the key drivers of globalization. The ultimate test to assess the level of globalization is the actual penetration of markets across the globe, especially in the broad ‘triad’ markets of ...
Alain Verbeke, Alan M. Rugman
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