Results 61 to 70 of about 3,784,097 (288)

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

Agribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn, Ariana P. Torres, Sue Barton, Bridget K. Behe   +3 more
wiley   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Dualities in data-driven B2B sales and sales management

, 2021
In business-to-business sales, instinct-based human interaction is often the norm, while the potential of process-based and data-driven approaches has not been thoroughly studied, especially in combination with artificial intelligence.
Kauppila, Osmo, Leijala, Antti
core   +2 more sources

The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa

Agribusiness, EarlyView.
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor, Bright Owusu Asante, David Boansi, Victor Owusu   +3 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Marketing Strategy Analysis in Increasing Sales Volume at Cafe Wong Paiton, Sapikerep Village, Probolinggo Regency

Indonesian Interdisciplinary Journal of Sharia Economics
In the highly competitive cafe industry, effective marketing strategies are a key factor in achieving significant sales growth, the lack of understanding of these preferences is the background to the existence of research related to the analysis of ...
Kevin Ramadhany Sukmana, Yanda Bara Kusuma   +1 more
doaj   +1 more source

Joint Sales Promotion: Prospects & Issues [PDF]

This study is an attempt to understand current consumer joint sales promotion in India and thereby identify related prospects and problems. For a conceptual overview, relevant literature in this area was studied. To gain an insight into current practices,
Vyas Preeta, Kureshi Sonal
core  

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Is Precision Agriculture Technology Adoption Persistently Overestimated?

Agribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone, Chad Fiechter, Zanliang Meng, James Lowenberg‐DeBoer, Bruce Erickson, Jay Akridge   +5 more
wiley   +1 more source