Results 31 to 40 of about 684,153 (142)
Smart Search: A Firefox Add-On to Compute a Web Traffic Ranking [PDF]
, 2011 Search engines results are typically ordered according to some notion of importance of a web page as well as relevance of the content of a web page to a query. Web page importance is usually calculated based on some graph theoretic properties of the web.
Pamidi, Vijaya
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Multi-keyword multi-click advertisement option contracts for sponsored search
, 2015 In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords.
Chen, Bowei +3 more
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Knowledge Engineering in Search Engines [PDF]
, 2012 With large amounts of information being exchanged on the Internet, search engines have become the most popular tools for helping users to search and filter this information.
Lin, Yun-Chieh
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Invisible Search and Online Search Engines [PDF]
, 2019 Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis.
Haider, Jutta, Sundin, Olof
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Search Engine Bias and the Demise of Search Engine Utopianism [PDF]
, 2008 Due to search engines’ automated operations, people often assume that search engines display search results neutrally and without bias. However, this perception is mistaken. Like any other media company, search engines affirmatively control their users’ experiences, which has the consequence of skewing search results (a phenomenon called “search engine
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What Users See – Structures in Search Engine Results Pages [PDF]
, 2009 This paper investigates the composition of search engine results pages. We define what elements the most popular web search engines use on their results pages (e.g., organic results, advertisements, shortcuts) and to which degree they are used for ...
Höchstötter, Nadine, Lewandowski, Dirk
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Ordinary Search Engine Users Carrying Out Complex Search Tasks
, 2012 Web search engines have become the dominant tools for finding information on the Internet. Due to their popularity, users apply them to a wide range of search needs, from simple look-ups to rather complex information tasks.
Lewandowski, Dirk +2 more
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, 2012 This project presents a Web search engine for North American plant species that provides easy and fast access to plant information from multiple data sources. This project’s overarching goal is to integrate plant information from different sources under a single interface to allow any user to search said information from a universal portal rather than ...
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From search engine optimisation to search engine marketing management: development of a new area for information systems research [PDF]
, 2010 Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results.
Chadwick, C, Fletcher, G, Heinze, A
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Search Quality and Revenue Cannibalization by Competing Search Engines [PDF]
Journal of Economics & Management Strategy, 2013 Consumers are attracted by high‐quality search results. Search engines, though, essentially compete against themselves because consumers are induced to substitute away from advertisement links when their organic counterparts are of high quality. I characterize the effect of such revenue cannibalization upon equilibrium quality when search engines ...
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