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Boosting eWOM through Social Media Brand Page Engagement: The Mediating Role of Self-Brand Connection [PDF]
Behavioral Sciences, 2022 The present study’s objective is to investigate the influence of active and passive social media brand page engagement on eWOM, via self-brand connection.
Ovidiu-Ioan Moisescu +2 more
doaj +6 more sources
Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia
Jurnal Administrasi Bisnis, 2022 For the past five years, the upper middle class has experienced a dilemma in purchasing luxury brands. Even so, the sales figures for luxury brands as a whole continue to increase.
Muhammad Ardany Ramadhan +1 more
doaj +4 more sources
Almana: Jurnal Manajemen dan Bisnis, 2019 Metode yang digunakan pada penelitian ini yaitu metode kuantitatif, dengan tipe analisis yang digunakan adalah deskriptif-kausal. Pengambilan sampel dengan metode non-probability sampling dengan jenis purposive sampling dengan jumlah 100 responden ...
Rima Mahmuda, R. Nurafni Rubiyanti
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Consumer response to brand deletion: analysis of self-brand connection
ReMark - Revista Brasileira de Marketing, 2022 Objetivo: Analisar o efeito da eliminação de marca sobre a intenção de compra e o boca-a-boca de uma companhia que implementa esta estratégia para reduzir seu portfólio.Método: Três experimentos entre sujeitos 2 x 1 foram conduzidos para avaliar o impacto que diferentes estratégias pós-aquisição de marca (manutenção vs. eliminação) têm sobre a intenção
Paulo de Paula Baptista +2 more
openalex +4 more sources
Benefit Jurnal Manajemen dan Bisnis, 2018 Brand loyalty or customer loyalty is an important concept for many companies that can bring many benefits to companies, such as repeat purchases and brand recommendations to others, who then can reduce marketing costs. Trust in the brand is important and
Meta Andriani, Frisca dwbunga
doaj +3 more sources
Journal of Product & Brand Management, 2019 PurposeThe purpose of this research is to investigate how branding theories can be applied to place branding. It aims to examine how internal stakeholders, specifically a city's residents, are fundamental in the brand‐building process.Design/methodology/approachA conceptual model with a theoretical basis in the branding literature is developed to ...
Aybars Tunçdoğan, Henk Volberda
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The Effect of Consumer Self-Brand Connection on Willingness to Buy Luxury Brand Counterfeit
Journal of Marketing and Consumer Research, 2020 Khalima Suya
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The Influence of Brand Credibility towards Words of Mouth of Fashion Brand [PDF]
Journal of Economics, Business & Accountancy Ventura, 2021 This research tries to examine the factors influencing the positive word of mouth of Indonesian’s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
Shindy Shindy, Evo Sampetua Hariandja
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The influence mechanism of brand ritual on consumers’ self‐brand connection
Social Behavior and Personality: an international journalWe used an experimental method to explore the mediating mechanism and boundary conditions of how brand ritual influences consumer self‐brand connection. Study 1 examined primary and mediating effects with 151 participants, and Study 2 examined moderating effects with 180 participants.
Peng Yan-jun +3 more
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The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark [PDF]
International Journal of Data and Network Science, 2023 Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers.
Ni Ketut Seminari +3 more
doaj +1 more source