Results 11 to 20 of about 10,866 (302)

The Influence of Different Kinds of Reference Groups on Self-brand Connections [PDF]

Acta Psychologica Sinica, 2009
Wei-Qiang DU, C. T. Yu, Ping ZHAO
openalex   +2 more sources

Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah

Journal of Management and Business Review, 2023
Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand ...
Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti   +2 more
doaj   +1 more source

THE EFFECTS OF BRAND EXPERIENCE ON BRAND LOYALTY MEDIATED BY BRAND PASSION, SELF-BRAND CONNECTION, BRAND AFFECTION, AND CUSTOMER SATISFACTION ON SMARTPHONE USERS IN INDONESIA

Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2022
This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia.
Aditya Revaldi, Kurniawati Kurniawati, Latifianisa Hayuningtyas, Putri Kusumastuti Suhardi, Atikah Gantini   +4 more
doaj   +1 more source

Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective

International Research Journal of Business Studies, 2022
This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online survey
Sulhaini Sulhaini, Rusdan Rusdan, Sulaimiah Sulaimiah, Rahman Dayani   +3 more
doaj   +1 more source

The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2020
Brand loyalty has a crucial role in the business and wins the mind of the customers is the key mission of any brand. On the other hand, consumers use brands to express themselves, position and integrate the brand image into their own identity.
Nguyen Ngoc Dan Thanh, Nguyen Duc Thanh, Le Thi Thanh Thuy, Do Minh Thuy, Nguyen Thi Thanh Thao, Tong Nguyen Phuong Thanh   +5 more
doaj   +1 more source

Factors influencing brand love: A case study of Apple in Saudi Arabia [PDF]

Innovative Marketing, 2023
This paper aims to explore the factors that drive brand love for Apple in Saudi Arabia, which have not been studied previously. The study utilized the PROCESS macro on SPSS with models 4 and 15 to analyze the data collected from Saudi Arabian consumers ...
Fethi Klabi, Abdulrahim Meshari
doaj   +1 more source

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

Mathematics, 2021
In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand ...
Tsuen-Ho Hsu, Ling-Zhong Lin
doaj   +1 more source

Self–Brand Connection and the Decision to Purchase Counterfeit and Original Luxury Brands in Tanzania

Journal of Consumer Sciences, 2023
The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands.
Frida Thomas Pacho
doaj   +1 more source

STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA

Matrik, 2019
Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy.
Steffanie Yu, Ari Setiyaningrum
doaj   +1 more source

News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing

Frontiers in Psychology, 2021
This study mainly examines the different effects and mechanisms of news feed advertising (vs. traditional display advertising) on advertising attitude and brand attitude by using an observational experiment that categorized participants based on their ...
Qinglong Du, Yanxia Yang, Ying Liu, Qiqi He   +3 more
doaj   +1 more source