Results 21 to 30 of about 10,866 (302)

Brand loyalty: exploring self-brand connection and brand experience [PDF]

Journal of Product & Brand Management, 2018
Purpose This paper determines one explanation for how the self-brand connection is associated with brand loyalty through the brand experience. Brand experience should verify the self-brand connection by acting as a mechanism through which a self-brand connection is associated with brand loyalty.
openaire   +2 more sources

The influence of celebrity endorsements on brand love: Exploring the mediating effect of self-brand connection [PDF]

International Journal of Data and Network Science
This research aims to present and validate a comprehensive model of brand love, encompassing its causes and effects. The model is based on a causal approach and includes a well-established construct of the consumer-brand relationship, celebrities ...
Euis Soliha, Harmanda Berima Putra, Khaleel Ibrahim Al-Daoud, Asokan Vasudevan, Sriganeshvarun Nagaraj, A. Vasumathi, Suleiman Ibrahim Shelash Mohammadi   +6 more
doaj   +1 more source

Antecedents and consequences of luxury brand engagement in social media [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – The purpose of this study is to analyse the antecedent (Consumer Involvement) and the consequences (Brand Connection and Brand Usage Intent [BUI]) of the three dimensions of Consumer Brand Engagement (CBE) (Cognitive Processing, Affection and ...
Amélia Brandão, Eva Pinho, Paula Rodrigues   +2 more
doaj   +1 more source

Exploring the process of customer engagement, self-brand connections and loyalty

Problems and Perspectives in Management, 2015
Kay Naumann, Jana Bowden
openalex   +2 more sources

Self-brand Connection: A Systematic Literature Review and Future Research Agenda

SSRN Electronic Journal
Mehreen Khurram, Naveed Anwar, Maleeha Shahid Sameeni, Faisal Qadeer   +3 more
openalex   +2 more sources

Pengaruh Employee Green Involvement, Green Training dan Green Image Terhadap Perception for Corporate Social Responsibility Perusahaan Pada PT Cabot Indonesia Jakarta

JKBM (Jurnal Konsep Bisnis dan Manajemen), 2019
The objective of this study is to examine and analyze the effect of brand logo identification, overall brand logo benefit toward customer loyalty through trust and commitment of Global System for Mobile (GSM) cellular operatorconsumers. The samples being
Raka Wardhani, Tiara Puspa
doaj   +1 more source

How resilient were we in 2021? Results of a LinkedIn Survey including biomedical and pharmaceutical professionals using the Benatti Resiliency Model

Clinical and Translational Science, 2022
Enhancing resiliency should elevate innovation and efficiency in biomedical research and development (R&D); however, compared with other professions, data on practice of resilience is lacking.
Songmao Zheng, Karthik Venkatakrishnan, Beth Benatti Kennedy   +2 more
doaj   +1 more source

Self-Brand Connection: a Literature Review and Directions for Further Research

Jurnal Dinamika Manajemen, 2022
Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different ...
Ni Ketut Seminari, I Ketut Rahyuda, I Putu Gde Sukaatmaja, Tjok Gde Raka Sukawati   +3 more
openaire   +1 more source

Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

Frontiers in Psychology, 2020
The purpose of this study was to examine the effect of online social networking site activities on brand choice for health-related businesses; the study also explored the mediating impact of brand perception on the connection of online social networking ...
Mehrab Nazir, Jian Tian, Iftikhar Hussain, Adeel Arshad, Muhammad Afzal Shad   +4 more
doaj   +1 more source

From easy to known: How fluent brand processing fosters self‐brand connection

Psychology & Marketing, 2023
AbstractIn most marketplaces, brands face fierce competition. Those that are adopted into consumers' self‐concepts in the form of a strong self‐brand connection reap myriad benefits including more positive evaluations, increased purchase intentions, and greater customer loyalty.
Devon DelVecchio, William J. Jones, Lee Baugh   +2 more
openaire   +1 more source