Results 221 to 230 of about 2,594,399 (296)

Guidelines for Meta‐Analytic Structural Equation Modeling: Steps, Resources, and Illustrations

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The goal of science is to build incremental, structured, and reliable knowledge over time. Yet, many strands of marketing and related disciplines exhibit symptoms of cumulative stagnation, including lack of replicability and weak theoretical integration. Existing remedies such as replication studies, multistudy investigations, and open science
Hassam Waheed, Weng Marc Lim
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Liquid Death, Moral Debt: Ironic Naming and the Effect on Healthiness Perception

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Ironic brand names such as “Liquid Death” and “Surreal Cereal” are increasingly common in the marketplace to compete for consumers’ limited attention. Yet, we know little about their downstream consequences for product inferences. Across experiments, we show that ironic names diminish perceptions of product morality, which in turn lowers ...
Smaraki Mohanty   +2 more
wiley   +1 more source

A Multimodal Nomogram Predicting the Risk of Cognitive Impairment in Parkinson Disease

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background Cognitive impairment is the most consequential non‐motor complication of Parkinson's disease (PD), yet no validated tool integrates multimodal data to predict individualized risk trajectories. Objectives The aim is to develop and internally validate a time‐to‐event nomogram for predicting 5‐year risk of cognitive impairment in PD ...
Ahmed Negida
wiley   +1 more source

Modeling and validating HL7 FHIR profiles using semantic web Shape Expressions (ShEx). [PDF]

open access: yesJ Biomed Inform, 2017
Solbrig HR   +6 more
europepmc   +1 more source

Artificial Intelligence‐Driven Natural Product Drug Discovery: From Computational Genome Mining to Clinical Translation

open access: yesMedicinal Research Reviews, EarlyView.
ABSTRACT Natural products (NPs) have historically yielded numerous therapeutic agents, yet their integration into modern drug discovery has been constrained by chemical complexity, low abundance, laborious dereplication, and limited target annotation.
Antonio Lavecchia
wiley   +1 more source

Virtual patients on the semantic Web: a proof-of-application study. [PDF]

open access: yesJ Med Internet Res, 2015
Dafli E   +5 more
europepmc   +1 more source

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