Results 111 to 120 of about 95,734 (300)
The article reviews the conceptual foundations of advertising polysemy – the occurrence of different interpretations for the same advertising message.
Puntoni, S., Ritson, M., Schroeder, J.E.
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Acculturation of Chinese and Islamic Culture at the Interior of the Ronghe Mosque [PDF]
, 2019 The architectural form of the Ronghe mosque is an architectural work with cultural tolerance related to building function change and cultural fusion. The combination of culture is manifested in the form of the mosque’s interior with various elements and ...
Andrianawati, A. (Aida ) +1 more
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International Journal of Applied Linguistics, EarlyView.ABSTRACT This study examines how foreign language teachers’ beliefs about the medium of instruction and translanguaging evolve over time by revisiting three in‐service teachers twelve years after their initial interviews. Using a qualitative longitudinal design, the study traces how translanguaging was initially framed as pedagogically deficient but ...
Danping Wang
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Studia Universitatis Babeș-Bolyai. PhilosophiaClaudio Paolucci’s Cognitive Semiotics is an ambitious and original contribution to contemporary semiotics, particularly within the realm of cognitive semiotics, where he puts forth a bold thesis: cognitive semiotics should not be seen as a subfield or ...
Codruţa HAINIC
doaj
International Journal of Applied Linguistics, EarlyView.ABSTRACT Kazakhstan has emerged as a non‐traditional destination for international students through the expansion of English‐medium instruction and government‐funded scholarship schemes. This convergent mixed‐methods study examines how degree‐seeking international students from non‐Commonwealth of Independent States countries adapt to academic ...
Kymbat Yessenbekova, Anas Hajar
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, 2008 {Excerpt} Some needs are common to all people—at all times and in all places. They are the need to make a living, the need for social organization, the need for knowledge and learning, the need for normative and metaphysical expression, and the need for ...
Serrat, Olivier
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Semiotics and culture: The perception of time as a semiotic problem
Sign Systems Studies, 2017 The perception of time is culturally conditioned which means that in different cultures time may be experienced – perceived, conceptualized and evaluated – in diverse ways. The distinction between past, present and future seems to be a universal phenomenon, but the relations of these categories may be different in different cultural codes.
openaire +3 more sources
Effective Visual Communication in Higher Education: Intercultural and Cross‐Cultural Design
International Journal of Art &Design Education, EarlyView.Abstract This paper examines how undergraduate design students develop cultural sensitivity through a live brief by the Illegal Money Lending Team (IMLT), focusing on global‐local tensions in their responses. While prior studies address global‐local dynamics, few explore intercultural pedagogy in the United Kingdom live briefs.
Samantha Williams +2 more
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Post-place branding as nomadic experiencing [PDF]
, 2018 This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
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